We believe aging is iconic, wherever you are on your journey it’s #OnlyOLAY
Outreach This Creator For FreeFollowers
415.5K
Following
646
Total Posts
Engagement Rate
0.07%
Avg Likes
258
Avg Comments
Olay is a verified business account on Instagram, tracked in the InstME index with 415.5K followers. To date Olay has posted 3,171 times, currently less than one post a week. Engagement runs at 0.07%, or about 258 likes and 21 comments per post.
As a business account, Olay reaches 415.5K followers on Instagram across 3,171 published posts.
Olay's average post pulls 258 likes and 21 comments, roughly one interaction per 1,492 followers.
Roughly one in 13 likes comes with a comment, an unusually discussion-heavy audience.
Olay's output runs to less than one post per week.
The account follows just 646 others against 415.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,500–$2,700
Based on 415.5K followers and a 0.07% engagement rate, a single sponsored post by Olay is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Olay | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 258 | 2,985 |
| Average comments | 21 | 73 |
| Posts per week | 0.27 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Olay is a verified Instagram brand on Instagram, with 415.5K followers.
Olay has 415,523 followers on Instagram (415.5K) as of Jul 9, 2026.
Olay's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Olay average 258 likes and 21 comments.
Olay posts less than once a week on average.
Olay is registered as a business account on Instagram and is verified.
Yes. Olay carries the blue verified badge on Instagram.
A sponsored post from Olay is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,171
21
Posts / Week
0.27
Growth Score
1.4 / 100
Follower Ratio
643.2×
Engagement
16.59%
