#1 Professional Bond Builder🔗 Patented technology. Proven by science Compatible with all colour lines Available to pros in AU & NZ via
Followers
90.1K
Following
2K
Total Posts
Engagement Rate
0.22%
Avg Likes
187
Avg Comments
OLAPLEX Pro Australia & NZ is a verified Beauty brand on Instagram based in Australia, tracked in the InstME index with 90.1K followers. The account posts mainly around beauty and tech topics. OLAPLEX Pro Australia & NZ has shared 2,453 posts to date, currently around 3 posts a week. Typical posts draw 187 likes and 15 comments, putting engagement at 0.22%.
Counting 90.1K followers and 2,453 posts, Olaplexau sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Olaplexau posts a 0.22% engagement rate that is below the median of 0.57%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Olaplexau maintains a rhythm of about 3 posts per week.
Audience-quality analysis puts Olaplexau at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$590
Based on 90.1K followers and a 0.22% engagement rate, a single sponsored post by Olaplexau is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Olaplexau | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.57% |
| Average likes | 187 | 134 |
| Average comments | 15 | 12 |
| Posts per week | 3.19 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Olaplexau | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.35% |
| Average likes | 187 | 79 |
| Average comments | 15 | 8 |
| Posts per week | 3.19 | 1.1 |
Median values from 83 Beauty accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
OLAPLEX Pro Australia & NZ is a verified beauty brand based in Australia on Instagram, with 90.1K followers.
OLAPLEX Pro Australia & NZ posts on Instagram as @olaplexau.
OLAPLEX Pro Australia & NZ has 90,081 followers on Instagram (90.1K) as of Apr 23, 2026.
OLAPLEX Pro Australia & NZ's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by OLAPLEX Pro Australia & NZ average 187 likes and 15 comments.
OLAPLEX Pro Australia & NZ posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of OLAPLEX Pro Australia & NZ's followers are low-quality or inactive, giving an audience-quality score of 88/100.
OLAPLEX Pro Australia & NZ is registered as a business account on Instagram and is verified.
2,453
15
Posts / Week
3.19
Growth Score
4.4 / 100
ER Rank
11th
Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.06%
OLAPLEX Pro Australia & NZ is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,453 posts.
OLAPLEX Pro Australia & NZ's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. OLAPLEX Pro Australia & NZ carries the blue verified badge on Instagram.
A sponsored post from OLAPLEX Pro Australia & NZ is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
