Award-winning medical-grade skincare formulated to provide transformational results. Add our hashtag to your content #OBAGIUK💙
Followers
56.4K
Following
1.4K
Total Posts
Engagement Rate
0.14%
Avg Likes
75
Avg Comments
Reaching 56.4K followers on Instagram, Obagi UK and Ireland is a verified Beauty brand based in United Kingdom. Content spans beauty and automotive. The account has published 684 posts, currently around 1 post a week. Typical posts draw 75 likes and 3 comments, putting engagement at 0.14%.
On Instagram, Obagiuk runs a Beauty account that has published 684 posts and gathered 56.4K followers.
For Beauty accounts with 10K–100K followers, Obagiuk's 0.14% engagement rate is in the bottom quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
At one comment per 27 likes, the ratio points to a healthy amount of conversation.
Obagiuk keeps a posting cadence of about one post per week.
Estimated sponsored-post value
$200–$370
Based on 56.4K followers and a 0.14% engagement rate, a single sponsored post by Obagiuk is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Obagiuk | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.57% |
| Average likes | 75 | 134 |
| Average comments | 3 | 12 |
| Posts per week | 1.18 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Obagiuk | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.37% |
| Average likes | 75 | 83 |
| Average comments | 3 | 9 |
| Posts per week | 1.18 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
Obagi UK and Ireland is a verified beauty brand based in United Kingdom on Instagram, with 56.4K followers.
Obagi UK and Ireland posts on Instagram as @obagiuk.
Obagi UK and Ireland has 56,374 followers on Instagram (56.4K) as of Jul 16, 2026.
Obagi UK and Ireland's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Obagi UK and Ireland average 75 likes and 3 comments.
Obagi UK and Ireland posts about 1 time per week on average.
Obagi UK and Ireland is registered as a business account on Instagram and is verified.
Obagi UK and Ireland is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 684 posts.
684
3
Posts / Week
1.18
Growth Score
2.8 / 100
Follower Ratio
40.7×
Engagement
0.75%
Obagi UK and Ireland's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Obagi UK and Ireland carries the blue verified badge on Instagram.
A sponsored post from Obagi UK and Ireland is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
