Spoon-free oatmeal with 20g protein. #OatsOvernight
Outreach This Creator For FreeOats Overnight is a verified Food brand. The account has built 507.8K followers on Instagram. To date Oats Overnight has posted 2,084 times, currently around 2 posts a week. Posts average 165 likes and 33 comments, an engagement rate of 0.04%.
The Food account Oatsovernight has posted 2,084 times on Instagram and drawn 507.8K followers.
Among 1,551 Food accounts with 100K–1M followers in the InstME index, Oatsovernight's 0.04% engagement rate comes in in the bottom quarter (median: 0.74%).
The comment-to-like ratio works out to one comment per 5 likes, pointing to an unusually discussion-heavy audience.
Oatsovernight maintains a rhythm of about 2 posts per week.
The account follows just 1,387 others against 507.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,300
Based on 507.8K followers and a 0.04% engagement rate, a single sponsored post by Oatsovernight is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Oatsovernight | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.74% |
| Average likes | 165 | 1,665 |
| Average comments | 33 | 54 |
| Posts per week | 2.27 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Oats Overnight is a verified food brand on Instagram, with 507.8K followers.
Oats Overnight posts on Instagram as @oatsovernight.
Oats Overnight has 507,804 followers on Instagram (507.8K) as of Apr 27, 2026.
Oats Overnight's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Oats Overnight average 165 likes and 33 comments.
Oats Overnight posts about 2 times per week on average.
Oats Overnight is registered as a business account on Instagram and is verified.
Oats Overnight is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,084 posts.
Yes. Oats Overnight carries the blue verified badge on Instagram.
Total Posts
2,084
Avg Comments
33
Engagement
5.73%
A sponsored post from Oats Overnight is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
