Spoon-free oatmeal with 20g protein. #OatsOvernight
Outreach This Creator For FreeFollowers
507.8K
Following
1.4K
Total Posts
Engagement Rate
0.04%
Avg Likes
165
Avg Comments
Oats Overnight is a verified Food brand. The account has built 507.8K followers on Instagram. To date Oats Overnight has posted 2,084 times, currently around 2 posts a week. Posts average 165 likes and 33 comments, an engagement rate of 0.04%.
The Food account Oatsovernight has posted 2,084 times on Instagram and drawn 507.8K followers.
Among 1,551 Food accounts with 100K–1M followers in the InstME index, Oatsovernight's 0.04% engagement rate comes in in the bottom quarter (median: 0.74%).
The comment-to-like ratio works out to one comment per 5 likes, pointing to an unusually discussion-heavy audience.
Oatsovernight maintains a rhythm of about 2 posts per week.
The account follows just 1,387 others against 507.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,300
Based on 507.8K followers and a 0.04% engagement rate, a single sponsored post by Oatsovernight is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Oatsovernight | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.74% |
| Average likes | 165 | 1,665 |
| Average comments | 33 | 54 |
| Posts per week | 2.27 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Oats Overnight is a verified food brand on Instagram, with 507.8K followers.
Oats Overnight posts on Instagram as @oatsovernight.
Oats Overnight has 507,804 followers on Instagram (507.8K) as of Apr 27, 2026.
Oats Overnight's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Oats Overnight average 165 likes and 33 comments.
Oats Overnight posts about 2 times per week on average.
Oats Overnight is registered as a business account on Instagram and is verified.
Oats Overnight is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,084 posts.
Yes. Oats Overnight carries the blue verified badge on Instagram.
2,084
33
Posts / Week
2.27
Growth Score
0.8 / 100
Follower Ratio
366.1×
Engagement
19.87%
A sponsored post from Oats Overnight is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
