Followers
102.3K
Following
513
Total Posts
Engagement Rate
0.72%
Avg Likes
735
Avg Comments
NYX Professional Makeup CH runs a verified Beauty brand account based in Switzerland with 102.3K followers on Instagram. The account posts mainly around beauty and art topics. The account has published 3,280 posts, currently around 3 posts a week. Typical posts draw 735 likes and 7 comments, putting engagement at 0.72%.
Counting 102.3K followers and 3,280 posts, Nyxcosmetics_ch sits in the InstME index as a Beauty account.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Nyxcosmetics_ch posts a 0.72% engagement rate that is above the median of 0.47%.
Roughly one in 112 likes comes with a comment, an audience that mostly engages through likes.
Nyxcosmetics_ch's output runs to about 3 posts per week.
With 102.3K followers but only 513 accounts followed back, Nyxcosmetics_ch shows the ratio of a well-established account.
Estimated sponsored-post value
$360–$660
Based on 102.3K followers and a 0.72% engagement rate, a single sponsored post by Nyxcosmetics_ch is worth an estimated $360–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Switzerland, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Nyxcosmetics_ch | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 0.47% |
| Average likes | 735 | 1,059 |
| Average comments | 7 | 46 |
| Posts per week | 3.23 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nyxcosmetics_ch | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 0.81% |
| Average likes | 735 | 2,158 |
| Average comments | 7 | 29 |
| Posts per week | 3.23 | 1.74 |
Median values from 72 accounts in Switzerland with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
NYX Professional Makeup CH is a verified beauty brand based in Switzerland on Instagram, with 102.3K followers.
NYX Professional Makeup CH posts on Instagram as @nyxcosmetics_ch.
NYX Professional Makeup CH has 102,273 followers on Instagram (102.3K) as of Apr 24, 2026.
NYX Professional Makeup CH's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by NYX Professional Makeup CH average 735 likes and 7 comments.
NYX Professional Makeup CH posts about 3 times per week on average.
NYX Professional Makeup CH is registered as a business account on Instagram and is verified.
NYX Professional Makeup CH is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 3,280 posts.
3,280
7
Posts / Week
3.23
Growth Score
14.4 / 100
Follower Ratio
199.4×
Engagement
0.86%
NYX Professional Makeup CH's profile places the account in Switzerland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NYX Professional Makeup CH carries the blue verified badge on Instagram.
A sponsored post from NYX Professional Makeup CH is estimated at $360 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
