Start spreading the news.🗽🗞️ Tap the link👇to read more @nytimes coverage about New York City
Followers
276K
Following
61
Total Posts
Engagement Rate
4.97%
Avg Likes
13,466
Avg Comments
Reaching 276K followers on Instagram, The New York Times is a verified business account. The New York Times has shared 715 posts to date, currently around 18 posts a week. Posts average 13,466 likes and 254 comments, an engagement rate of 4.97%.
With 276K followers across 715 posts, Nyt_nyc is one of the business accounts tracked in the InstME index.
A post from Nyt_nyc usually lands 13,466 likes and 254 comments, near one interaction for every 20 followers.
The like-to-comment split is roughly 53 to one, indicating a healthy amount of conversation.
Nyt_nyc keeps a posting cadence of about 18 posts per week, more than one per day.
Nyt_nyc keeps its following list short (61) relative to 276K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,900–$7,200
Based on 276K followers and a 4.97% engagement rate, a single sponsored post by Nyt_nyc is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nyt_nyc | Cohort median |
|---|---|---|
| Engagement rate | 4.97% | 1.25% |
| Average likes | 13,466 | 2,985 |
| Average comments | 254 | 73 |
| Posts per week | 17.93 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The New York Times is a verified Instagram brand on Instagram, with 276K followers.
The New York Times posts on Instagram as @nyt_nyc.
The New York Times has 275,956 followers on Instagram (276K) as of Jul 11, 2026.
The New York Times's engagement rate is 4.97%, calculated from average likes and comments per post relative to followers.
Posts by The New York Times average 13,466 likes and 254 comments.
The New York Times posts about 18 times per week on average.
The New York Times is registered as a business account on Instagram and is verified.
Yes. The New York Times carries the blue verified badge on Instagram.
A sponsored post from The New York Times is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
715
254
Posts / Week
17.93
Growth Score
99.4 / 100
Follower Ratio
4523.9×
Engagement
4.77%
