Followers
2.4M
Following
622
Total Posts
Engagement Rate
0.12%
Avg Likes
2,713
Avg Comments
New York Magazine is a verified Magazine brand based in United States, with 2.4M followers on Instagram. The account has published 15,524 posts, currently around 26 posts a week. Posts average 2,713 likes and 102 comments, an engagement rate of 0.12%.
Nymag operates a Magazine account on Instagram, pairing 2.4M followers with 15,524 posts.
A typical post by Nymag collects about 2,713 likes and 102 comments, roughly one interaction for every 868 followers.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Over recent weeks, Nymag has published about 26 posts per week, more than one per day.
Nymag keeps its following list short (622) relative to 2.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,500–$16,000
Based on 2.4M followers and a 0.12% engagement rate, a single sponsored post by Nymag is worth an estimated $8,500–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Magazine
| Metric | Nymag | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.02% |
| Average likes | 2,713 | 25,711 |
| Average comments | 102 | 376 |
| Posts per week | 26.39 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nymag | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.81% |
| Average likes | 2,713 | 19,158 |
| Average comments | 102 | 344 |
| Posts per week | 26.39 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
New York Magazine is a verified magazine brand based in United States on Instagram, with 2.4M followers.
New York Magazine posts on Instagram as @nymag.
New York Magazine has 2,442,562 followers on Instagram (2.4M) as of Apr 23, 2026.
New York Magazine's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by New York Magazine average 2,713 likes and 102 comments.
New York Magazine posts about 26 times per week on average.
New York Magazine is registered as a business account on Instagram and is verified.
New York Magazine is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 15,524 posts.
New York Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
15,524
102
Posts / Week
26.39
Growth Score
2.4 / 100
Follower Ratio
3926.9×
0.2%
Yes. New York Magazine carries the blue verified badge on Instagram.
A sponsored post from New York Magazine is estimated at $8,500 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
