NYC Parks is the agency responsible for NYC's public parks and recreational spaces. We offer public events, sports, fitness, and outdoor adventure.
NYC Parks is a verified Fitness brand on Instagram, tracked in the InstME index with 277.8K followers. Content spans fitness and travel. NYC Parks has shared 2,413 posts to date, currently around 3 posts a week. Posts average 1,397 likes and 32 comments, an engagement rate of 0.51%.
Counting 277.8K followers and 2,413 posts, Nycparks sits in the InstME index as a Fitness account.
Benchmarked against 2,038 Fitness accounts with 100K–1M followers, Nycparks posts a 0.51% engagement rate that is below the median of 1.82%.
The comment-to-like ratio works out to one comment per 44 likes, pointing to a healthy amount of conversation.
Lately Nycparks has been publishing about 3 posts per week.
Audience-quality analysis puts Nycparks at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 277.8K followers but only 148 accounts followed back, Nycparks shows the ratio of a well-established account.
Estimated sponsored-post value
$970–$1,800
Based on 277.8K followers and a 0.51% engagement rate, a single sponsored post by Nycparks is worth an estimated $970–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nycparks | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.82% |
| Average likes | 1,397 | 4,679 |
| Average comments | 32 | 94 |
| Posts per week | 2.99 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
NYC Parks is a verified fitness brand on Instagram, with 277.8K followers.
NYC Parks posts on Instagram as @nycparks.
NYC Parks has 277,831 followers on Instagram (277.8K) as of Apr 23, 2026.
NYC Parks's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by NYC Parks average 1,397 likes and 32 comments.
NYC Parks posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of NYC Parks's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NYC Parks is registered as a business account on Instagram and is verified.
NYC Parks is categorized as a fitness and travel account in the InstME index, based on the profile's bio and Instagram category across 2,413 posts.
Total Posts
2,413
Avg Comments
32
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Travel
Engagement
0.17%
Yes. NYC Parks carries the blue verified badge on Instagram.
A sponsored post from NYC Parks is estimated at $970 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
