NYC Parks is the agency responsible for NYC's public parks and recreational spaces. We offer public events, sports, fitness, and outdoor adventure.
Followers
277.8K
Following
148
Total Posts
Engagement Rate
0.51%
Avg Likes
1,397
Avg Comments
NYC Parks is a verified Fitness brand on Instagram, tracked in the InstME index with 277.8K followers. Content spans fitness and travel. NYC Parks has shared 2,413 posts to date, currently around 3 posts a week. Posts average 1,397 likes and 32 comments, an engagement rate of 0.51%.
Counting 277.8K followers and 2,413 posts, Nycparks sits in the InstME index as a Fitness account.
Benchmarked against 2,038 Fitness accounts with 100K–1M followers, Nycparks posts a 0.51% engagement rate that is below the median of 1.82%.
The comment-to-like ratio works out to one comment per 44 likes, pointing to a healthy amount of conversation.
Lately Nycparks has been publishing about 3 posts per week.
With 277.8K followers but only 148 accounts followed back, Nycparks shows the ratio of a well-established account.
Estimated sponsored-post value
$970–$1,800
Based on 277.8K followers and a 0.51% engagement rate, a single sponsored post by Nycparks is worth an estimated $970–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Travel
| Metric | Nycparks | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.82% |
| Average likes | 1,397 | 4,679 |
| Average comments | 32 | 94 |
| Posts per week | 2.99 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
NYC Parks is a verified fitness brand on Instagram, with 277.8K followers.
NYC Parks posts on Instagram as @nycparks.
NYC Parks has 277,831 followers on Instagram (277.8K) as of Apr 23, 2026.
NYC Parks's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by NYC Parks average 1,397 likes and 32 comments.
NYC Parks posts about 3 times per week on average.
NYC Parks is registered as a business account on Instagram and is verified.
NYC Parks is categorized as a fitness and travel account in the InstME index, based on the profile's bio and Instagram category across 2,413 posts.
Yes. NYC Parks carries the blue verified badge on Instagram.
2,413
32
Posts / Week
2.99
Growth Score
10.2 / 100
Follower Ratio
1877.2×
Engagement
4.98%
A sponsored post from NYC Parks is estimated at $970 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
