NYC gaffer; member ICLS, founder/admin Gaffers Salon
Outreach This Creator For FreeFollowers
5.5K
Following
3.5K
Total Posts
Engagement Rate
0.99%
Avg Likes
50
Avg Comments
John Roche is a Beauty brand. The account has built 5.5K followers on Instagram. Its posts sit across beauty and business. The account has published 213 posts, currently around 6 posts a week. Posts average 50 likes and 4 comments, an engagement rate of 0.99%.
Nycgaffer has built an audience of 5.5K followers on Instagram over 213 posts as a Beauty account.
Among 4,078 Beauty accounts with 1K–10K followers in the InstME index, Nycgaffer's 0.99% engagement rate comes in in the bottom quarter (median: 3.02%).
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Lately Nycgaffer has been publishing about 6 posts per week.
Estimated sponsored-post value
$19–$36
Based on 5.5K followers and a 0.99% engagement rate, a single sponsored post by Nycgaffer is worth an estimated $19–$36. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Nycgaffer | Cohort median |
|---|---|---|
| Engagement rate | 0.99% | 3.02% |
| Average likes | 50 | 79 |
| Average comments | 4 | 9 |
| Posts per week | 5.99 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
John Roche is a beauty brand on Instagram, with 5.5K followers.
John Roche posts on Instagram as @nycgaffer.
John Roche has 5,476 followers on Instagram (5.5K) as of Jul 12, 2026.
John Roche's engagement rate is 0.99%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by John Roche average 50 likes and 4 comments.
John Roche posts about 6 times per week on average.
John Roche is registered as a business account on Instagram.
John Roche is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 213 posts.
A sponsored post from John Roche is estimated at $19 to $36. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
213
4
Posts / Week
5.99
Growth Score
19.8 / 100
Follower Ratio
1.6×
16.3K
Engagement
0.09%
