😌 dad speedrunning retirement 💻 WFH dad → lunch break investor ☯︎ talkin’ money, personal finance, ai 💌 | collabs 📍 SF Bay Area
Notyourdad.co is a verified Business creator. The account has built 50.6K followers on Instagram. Its posts sit across business and parenting. To date Notyourdad.co has posted 27 times, currently around 1 post a week. Posts average 3,215 likes and 2,342 comments, an engagement rate of 10.97%.
The Business account Notyourdad.co has posted 27 times on Instagram and drawn 50.6K followers.
Notyourdad.co's 10.97% engagement rate is in the top quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Followers weigh in with a comment about every 1 likes, an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
The account follows just 17 others against 50.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$710–$1,300
Based on 50.6K followers and a 10.97% engagement rate, a single sponsored post by Notyourdad.co is worth an estimated $710–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
| Metric | Notyourdad.co | Cohort median |
|---|---|---|
| Engagement rate | 10.97% | 1.46% |
| Average likes | 3,215 | 334 |
| Average comments | 2,342 | 22 |
| Posts per week | 1.01 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
Notyourdad.co is a verified business creator on Instagram, with 50.6K followers.
Notyourdad.co has 50,633 followers on Instagram (50.6K) as of Sep 29, 2026.
Notyourdad.co's engagement rate is 10.97%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Notyourdad.co average 3,215 likes and 2,342 comments.
Notyourdad.co posts about 1 time per week on average.
Notyourdad.co is registered as a creator account on Instagram and is verified.
Notyourdad.co is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 27 posts.
Yes. Notyourdad.co carries the blue verified badge on Instagram.
A sponsored post from Notyourdad.co is estimated at $710 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
27
Avg Comments
2,342
150.8K
Engagement
0.02%
