7x Pro Bowler @camhey97 gives his unfiltered thoughts on the league and headlines across all sports, pop culture, and more.
Not Just Football with Cam Heyward is a verified Sports creator, with 48.3K followers on Instagram. The account has published 921 posts, currently around 11 posts a week. Typical posts draw 4,975 likes and 113 comments, putting engagement at 10.53%.
On Instagram, Notjustfootball runs a Sports account that has published 921 posts and gathered 48.3K followers.
For Sports accounts with 10K–100K followers, Notjustfootball's 10.53% engagement rate is in the top quarter (median: 2.56%), a read from 736 accounts in the InstME index.
At one comment per 44 likes, the ratio points to a healthy amount of conversation.
In recent weeks Notjustfootball has kept to about 11 posts per week, more than one per day.
Notjustfootball scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Notjustfootball follows only 147 accounts while being followed by 48.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$680–$1,300
Based on 48.3K followers and a 10.53% engagement rate, a single sponsored post by Notjustfootball is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Notjustfootball | Cohort median |
|---|---|---|
| Engagement rate | 10.53% | 2.56% |
| Average likes | 4,975 | 781 |
| Average comments | 113 | 19 |
| Posts per week | 11.33 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Not Just Football with Cam Heyward is a verified sports creator on Instagram, with 48.3K followers.
Not Just Football with Cam Heyward posts on Instagram as @notjustfootball.
Not Just Football with Cam Heyward has 48,305 followers on Instagram (48.3K) as of Jul 16, 2026.
Not Just Football with Cam Heyward's engagement rate is 10.53%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.56%) for Sports accounts with 10K–100K followers in the InstME index.
Posts by Not Just Football with Cam Heyward average 4,975 likes and 113 comments.
Not Just Football with Cam Heyward posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 0% of Not Just Football with Cam Heyward's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
921
Avg Comments
113
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
100%
Not Just Football with Cam Heyward is registered as a creator account on Instagram and is verified.
Not Just Football with Cam Heyward is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 921 posts.
Yes. Not Just Football with Cam Heyward carries the blue verified badge on Instagram.
A sponsored post from Not Just Football with Cam Heyward is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
