Belong. Believe. - Inspiring and unifying the Northland community through rugby 🏉
Outreach This Creator For FreeFollowers
14.8K
Following
314
Total Posts
Engagement Rate
2.1%
Avg Likes
307
Avg Comments
Northland Rugby is a Sports brand based in New Zealand. The account has built 14.8K followers on Instagram. The account has published 2,628 posts, currently around 37 posts a week. Engagement runs at 2.1%, or about 307 likes and 5 comments per post.
Northlandrugby is a Sports account whose 2,628 posts have grown a following of 14.8K on Instagram.
Benchmarked against 736 Sports accounts with 10K–100K followers, Northlandrugby posts a 2.1% engagement rate that is below the median of 2.56%.
Comments arrive at about one per 67 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Northlandrugby sits at about 37 posts per week, more than one per day.
Estimated sponsored-post value
$110–$200
Based on 14.8K followers and a 2.1% engagement rate, a single sponsored post by Northlandrugby is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Northlandrugby | Cohort median |
|---|---|---|
| Engagement rate | 2.1% | 2.56% |
| Average likes | 307 | 781 |
| Average comments | 5 | 19 |
| Posts per week | 37.26 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Northlandrugby | Cohort median |
|---|---|---|
| Engagement rate | 2.1% | 1.59% |
| Average likes | 307 | 372 |
| Average comments | 5 | 16 |
| Posts per week | 37.26 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Northland Rugby is a sports brand based in New Zealand on Instagram, with 14.8K followers.
Northland Rugby posts on Instagram as @northlandrugby.
Northland Rugby has 14,843 followers on Instagram (14.8K) as of Jul 11, 2026.
Northland Rugby's engagement rate is 2.1%, calculated from average likes and comments per post relative to followers. That is below the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by Northland Rugby average 307 likes and 5 comments.
Northland Rugby posts about 37 times per week on average.
Northland Rugby is registered as a business account on Instagram.
Northland Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,628 posts.
Northland Rugby's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,628
5
Posts / Week
37.26
Growth Score
42 / 100
Follower Ratio
47.3×
Engagement
1.49%
A sponsored post from Northland Rugby is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
