📍Est. 1985 🧳 Principal Partner @gomedia_nz 🏆 1985 | 1987 | 2016 @bunningsnpc 🎟️ 2026 Memberships now available! 🏉 @harbourrugbycommunity_
Outreach This Creator For FreeFollowers
18.4K
Following
381
Total Posts
Engagement Rate
3.29%
Avg Likes
588
Avg Comments
North Harbour Rugby Union is a Sports brand based in New Zealand, with 18.4K followers on Instagram. The account has published 4,609 posts, currently less than one post a week. Posts average 588 likes and 16 comments, an engagement rate of 3.29%.
Tracked in the InstME index, Harbourrugby is a Sports account with 18.4K followers and a back catalogue of 4,609 posts.
Harbourrugby records a 3.29% engagement rate, above the median of 2.56% for the 736 Sports accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 38 likes, a healthy amount of conversation.
Harbourrugby sees 22.6K views per video on average, 1.2× its followers, a pattern of content travelling outside the follower base.
Harbourrugby's recent cadence works out to less than one post per week.
InstME's checks rate Harbourrugby's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$210–$390
Based on 18.4K followers and a 3.29% engagement rate, a single sponsored post by Harbourrugby is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Harbourrugby | Cohort median |
|---|---|---|
| Engagement rate | 3.29% | 2.56% |
| Average likes | 588 | 781 |
| Average comments | 16 | 19 |
| Posts per week | 0.75 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Harbourrugby | Cohort median |
|---|---|---|
| Engagement rate | 3.29% | 1.59% |
| Average likes | 588 | 372 |
| Average comments | 16 | 16 |
| Posts per week | 0.75 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
North Harbour Rugby Union is a sports brand based in New Zealand on Instagram, with 18.4K followers.
North Harbour Rugby Union posts on Instagram as @harbourrugby.
North Harbour Rugby Union has 18,372 followers on Instagram (18.4K) as of Jul 16, 2026.
North Harbour Rugby Union's engagement rate is 3.29%, calculated from average likes and comments per post relative to followers. That is above the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by North Harbour Rugby Union average 588 likes and 16 comments.
North Harbour Rugby Union posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of North Harbour Rugby Union's followers are low-quality or inactive, giving an audience-quality score of 94/100.
North Harbour Rugby Union is registered as a business account on Instagram.
4,609
16
Avg Views
22,600
Posts / Week
0.75
Growth Score
65.8 / 100
Predominantly men · mostly 18–34
Typical for Sports creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
7.34%
North Harbour Rugby Union is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 4,609 posts.
North Harbour Rugby Union's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from North Harbour Rugby Union is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
