Real food. Real ingredients. Made by real vet nutritionists for dogs🐾 Subject to mars.com/legal & mars.com/privacy #NomNom
Followers
57.1K
Following
610
Total Posts
Engagement Rate
0.04%
Avg Likes
20
Avg Comments
Reaching 57.1K followers on Instagram, Nom Nom is a verified Food brand. Content spans food and pets. Nom Nom has shared 1,054 posts to date, currently around 2 posts a week. Posts average 20 likes and 1 comments, an engagement rate of 0.04%.
Tracked in the InstME index, Nomnom is a Food account with 57.1K followers and a back catalogue of 1,054 posts.
Nomnom records a 0.04% engagement rate, in the bottom quarter (median: 0.75%) for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
Over recent weeks, Nomnom has published about one post per week.
InstME estimates 30% of Nomnom's followers are low-quality or inactive, for an audience-quality score of 64/100, a solid result.
Estimated sponsored-post value
$200–$370
Based on 57.1K followers and a 0.04% engagement rate, a single sponsored post by Nomnom is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nomnom | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.75% |
| Average likes | 20 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 1.64 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Nom Nom is a verified food brand on Instagram, with 57.1K followers.
Nom Nom posts on Instagram as @nomnom.
Nom Nom has 57,132 followers on Instagram (57.1K) as of Jul 15, 2026.
Nom Nom's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Nom Nom average 20 likes and 1 comments.
Nom Nom posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 30% of Nom Nom's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Nom Nom is registered as a business account on Instagram and is verified.
Nom Nom is categorized as a food and pets account in the InstME index, based on the profile's bio and Instagram category across 1,054 posts.
1,054
1
Posts / Week
1.64
Growth Score
0.8 / 100
ER Rank
4th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Pets
Engagement
2.61%
Yes. Nom Nom carries the blue verified badge on Instagram.
A sponsored post from Nom Nom is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
