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Outreach This Creator For FreeFollowers
1.1M
Following
139
Total Posts
Engagement Rate
1.12%
Avg Likes
12,122
Avg Comments
On Instagram, New Kids On The Block is a verified Music brand with an audience of 1.1M. The account posts mainly around music and parenting topics. The account has published 3,114 posts, currently less than one post a week. Engagement runs at 1.12%, or about 12,122 likes and 516 comments per post.
Nkotb shows up in the InstME index as a Music account, 1.1M followers, 3,114 posts.
Nkotb has an engagement rate of 1.12%, which is above the median of 1.04% for Music accounts with over 1M followers, based on 1,001 accounts in the InstME index.
Followers leave about one comment for every 23 likes, a healthy amount of conversation.
Over recent weeks, Nkotb has published less than one post per week.
InstME's audience-quality checks score Nkotb at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Nkotb follows only 139 accounts while being followed by 1.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,400–$8,200
Based on 1.1M followers and a 1.12% engagement rate, a single sponsored post by Nkotb is worth an estimated $4,400–$8,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nkotb | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 1.04% |
| Average likes | 12,122 | 25,754 |
| Average comments | 516 | 441 |
| Posts per week | 0.24 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
New Kids On The Block is a verified music brand on Instagram, with 1.1M followers.
New Kids On The Block posts on Instagram as @nkotb.
New Kids On The Block has 1,127,412 followers on Instagram (1.1M) as of Jul 12, 2026.
New Kids On The Block's engagement rate is 1.12%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by New Kids On The Block average 12,122 likes and 516 comments.
New Kids On The Block posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of New Kids On The Block's followers are low-quality or inactive, giving an audience-quality score of 100/100.
New Kids On The Block is registered as a business account on Instagram and is verified.
3,114
516
Posts / Week
0.24
Growth Score
22.4 / 100
Audience Score
100 / 100
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Parenting
Engagement
0.97%
New Kids On The Block is categorized as a music and parenting account in the InstME index, based on the profile's bio and Instagram category across 3,114 posts.
Yes. New Kids On The Block carries the blue verified badge on Instagram.
A sponsored post from New Kids On The Block is estimated at $4,400 to $8,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
