CEO @naturylbyniykee TikTok: realniykeeheaton
Followers
4.5M
Following
156
Total Posts
Engagement Rate
0.02%
Avg Likes
505
Avg Comments
On Instagram, Niykee Heaton is a verified Music brand with an audience of 4.5M. Its posts sit across music and business. To date Niykee Heaton has posted 482 times, currently less than one post a week. Engagement runs at 0.02%, or about 505 likes and 371 comments per post.
Tracked in the InstME index, Niykeeheaton is a Music account with 4.5M followers and a back catalogue of 482 posts.
Niykeeheaton records a 0.02% engagement rate, in the bottom quarter (median: 1.04%) for the 1,001 Music accounts with over 1M followers tracked in the InstME index.
The audience comments once per 1 likes on average, an unusually discussion-heavy audience.
Niykeeheaton keeps a posting cadence of less than one post per week.
Niykeeheaton keeps its following list short (156) relative to 4.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$16,000–$29,000
Based on 4.5M followers and a 0.02% engagement rate, a single sponsored post by Niykeeheaton is worth an estimated $16,000–$29,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Niykeeheaton | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.04% |
| Average likes | 505 | 25,754 |
| Average comments | 371 | 441 |
| Posts per week | 0.06 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Niykee Heaton is a verified music brand on Instagram, with 4.5M followers.
Niykee Heaton posts on Instagram as @niykeeheaton.
Niykee Heaton has 4,505,308 followers on Instagram (4.5M) as of Jul 9, 2026.
Niykee Heaton's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Niykee Heaton average 505 likes and 371 comments.
Niykee Heaton posts less than once a week on average.
Niykee Heaton is registered as a business account on Instagram and is verified.
Niykee Heaton is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 482 posts.
Yes. Niykee Heaton carries the blue verified badge on Instagram.
482
371
Posts / Week
0.06
Growth Score
0.4 / 100
Follower Ratio
28880.2×
11.6M
Engagement
0.65%
A sponsored post from Niykee Heaton is estimated at $16,000 to $29,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
