✨Momma of @tinley_smg ⠀ 🛍️ Owner of @southernroots_collection ⠀ 🏠 @dunlap.acres ⠀ ⬇️ Shop my looks
Outreach This Creator For FreeFollowers
51.1K
Following
5.5K
Total Posts
Engagement Rate
3.44%
Avg Likes
1,724
Avg Comments
Reaching 51.1K followers on Instagram, Nikki Dunlap is a Lifestyle brand. To date Nikki Dunlap has posted 1,904 times, currently less than one post a week. Engagement runs at 3.44%, or about 1,724 likes and 33 comments per post.
With 51.1K followers across 1,904 posts, Nikki_smg is one of the Lifestyle accounts tracked in the InstME index.
Nikki_smg records a 3.44% engagement rate, above the median of 3.25% for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 52 likes, a healthy amount of conversation.
In recent weeks Nikki_smg has kept to less than one post per week.
Estimated sponsored-post value
$620–$1,100
Based on 51.1K followers and a 3.44% engagement rate, a single sponsored post by Nikki_smg is worth an estimated $620–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Nikki_smg | Cohort median |
|---|---|---|
| Engagement rate | 3.44% | 3.25% |
| Average likes | 1,724 | 875 |
| Average comments | 33 | 33 |
| Posts per week | 0.05 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Nikki Dunlap is a lifestyle brand on Instagram, with 51.1K followers.
Nikki Dunlap posts on Instagram as @nikki_smg.
Nikki Dunlap has 51,139 followers on Instagram (51.1K) as of Jul 10, 2026.
Nikki Dunlap's engagement rate is 3.44%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Nikki Dunlap average 1,724 likes and 33 comments.
Nikki Dunlap posts less than once a week on average.
Nikki Dunlap is registered as a business account on Instagram.
Nikki Dunlap is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,904 posts.
A sponsored post from Nikki Dunlap is estimated at $620 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,904
33
Posts / Week
0.05
Growth Score
68.8 / 100
Follower Ratio
9.2×
151.1K
Engagement
0.06%
