New album 'Rocky Coast' is out! Links for music video and album stream below.
Outreach This Creator For FreeOn Instagram, Night Idea is a Music brand based in United States with an audience of 2.3K. Its posts sit across music and gaming. To date Night Idea has posted 579 times, currently less than one post a week. Engagement runs at 24.28%, or about 535 likes and 13 comments per post.
With 2.3K followers across 579 posts, Night_idea is one of the Music accounts tracked in the InstME index.
Night_idea records a 24.28% engagement rate, in the top quarter (median: 5.45%) for the 33,328 Music accounts with 1K–10K followers tracked in the InstME index.
The audience comments once per 42 likes on average, a healthy amount of conversation.
Night_idea's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$32–$59
Based on 2.3K followers and a 24.28% engagement rate, a single sponsored post by Night_idea is worth an estimated $32–$59. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Gaming
| Metric | Night_idea | Cohort median |
|---|---|---|
| Engagement rate | 24.28% | 5.45% |
| Average likes | 535 | 136 |
| Average comments | 13 | 15 |
| Posts per week | 0.16 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Night_idea | Cohort median |
|---|---|---|
| Engagement rate | 24.28% | 3.5% |
| Average likes | 535 | 101 |
| Average comments | 13 | 11 |
| Posts per week | 0.16 | 0.26 |
Median values from 2,283 Music accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Night Idea is a music brand based in United States on Instagram, with 2.3K followers.
Night Idea posts on Instagram as @night_idea.
Night Idea has 2,257 followers on Instagram (2.3K) as of Aug 28, 2026.
Night Idea's engagement rate is 24.28%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by Night Idea average 535 likes and 13 comments.
Night Idea posts less than once a week on average.
Night Idea is registered as a business account on Instagram.
Night Idea is categorized as a music and gaming account in the InstME index, based on the profile's bio and Instagram category across 579 posts.
Night Idea's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
579
Avg Comments
13
Engagement
0%
A sponsored post from Night Idea is estimated at $32 to $59. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
