Family Company Crafting Premium, Pure Vanilla & Flavors Since 1907
Outreach This Creator For FreeFollowers
42.4K
Following
2.5K
Total Posts
Engagement Rate
3.11%
Avg Likes
1,245
Avg Comments
Reaching 42.4K followers on Instagram, Nielsen-Massey Vanillas is a Food brand. The account posts mainly around food and parenting topics. The account has published 1,438 posts, currently less than one post a week. Engagement runs at 3.11%, or about 1,245 likes and 77 comments per post.
With 42.4K followers across 1,438 posts, Nielsenmassey is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Nielsenmassey's 3.11% engagement rate lands in the top quarter (median: 0.75%).
The like-to-comment split is roughly 16 to one, indicating an unusually discussion-heavy audience.
Nielsenmassey keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$460–$860
Based on 42.4K followers and a 3.11% engagement rate, a single sponsored post by Nielsenmassey is worth an estimated $460–$860. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
| Metric | Nielsenmassey | Cohort median |
|---|---|---|
| Engagement rate | 3.11% | 0.75% |
| Average likes | 1,245 | 177 |
| Average comments | 77 | 10 |
| Posts per week | 0.79 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Nielsen-Massey Vanillas is a food brand on Instagram, with 42.4K followers.
Nielsen-Massey Vanillas posts on Instagram as @nielsenmassey.
Nielsen-Massey Vanillas has 42,432 followers on Instagram (42.4K) as of Apr 23, 2026.
Nielsen-Massey Vanillas's engagement rate is 3.11%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Nielsen-Massey Vanillas average 1,245 likes and 77 comments.
Nielsen-Massey Vanillas posts less than once a week on average.
Nielsen-Massey Vanillas is registered as a business account on Instagram.
Nielsen-Massey Vanillas is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,438 posts.
1,438
77
Posts / Week
0.79
Growth Score
62.2 / 100
Follower Ratio
16.9×
124.8K
Engagement
0%
A sponsored post from Nielsen-Massey Vanillas is estimated at $460 to $860. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
