🎥 Content Creator | DIY & VSG OG 🔥130+ lbs down & still building muscle 🏡 Making DIYs look luxe on a budget 😆 I cuss a little… okay, a lot!
Nicole Jay is a verified Home & DIY creator on Instagram, tracked in the InstME index with 336.4K followers. Its posts sit across home & diy and lifestyle. To date Nicole Jay has posted 1,179 times, currently less than one post a week. Posts average 83,181 likes and 205 comments, an engagement rate of 24.79%.
Nicolejay___ is a Home & DIY account whose 1,179 posts have grown a following of 336.4K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Nicolejay___ posts a 24.79% engagement rate that is in the top quarter (median: 0.63%).
The comment-to-like ratio works out to one comment per 407 likes, pointing to an audience that mostly engages through likes.
Nicolejay___'s output runs to less than one post per week.
With 336.4K followers but only 1,137 accounts followed back, Nicolejay___ shows the ratio of a well-established account.
Estimated sponsored-post value
$4,700–$8,700
Based on 336.4K followers and a 24.79% engagement rate, a single sponsored post by Nicolejay___ is worth an estimated $4,700–$8,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Nicolejay___ | Cohort median |
|---|---|---|
| Engagement rate | 24.79% | 0.63% |
| Average likes | 83,181 | 1,415 |
| Average comments | 205 | 30 |
| Posts per week | 0.62 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 24, 2026
Nicole Jay is a verified home & diy creator on Instagram, with 336.4K followers.
Nicole Jay posts on Instagram as @nicolejay___.
Nicole Jay has 336,427 followers on Instagram (336.4K) as of Sep 24, 2026.
Nicole Jay's engagement rate is 24.79%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Nicole Jay average 83,181 likes and 205 comments.
Nicole Jay posts less than once a week on average.
Nicole Jay is registered as a creator account on Instagram and is verified.
Nicole Jay is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,179 posts.
Yes. Nicole Jay carries the blue verified badge on Instagram.
Total Posts
1,179
Avg Comments
205
Engagement
4.35%
A sponsored post from Nicole Jay is estimated at $4,700 to $8,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
