Official X Factor UK. Home to iconic auditions, sensational singers, and some of the biggest popstars!
Followers
951.7K
Following
209
Total Posts
Engagement Rate
0.12%
Avg Likes
1,118
Avg Comments
Reaching 951.7K followers on Instagram, The X Factor is a verified Home & DIY brand. The X Factor has shared 5,160 posts to date, currently around 1 post a week. Engagement runs at 0.12%, or about 1,118 likes and 8 comments per post.
Tracked in the InstME index, Thexfactor is a Home & DIY account with 951.7K followers and a back catalogue of 5,160 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Thexfactor's 0.12% engagement rate lands in the bottom quarter (median: 0.63%).
At one comment per 137 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Thexfactor has kept to about one post per week.
Thexfactor keeps its following list short (209) relative to 951.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,300–$6,200
Based on 951.7K followers and a 0.12% engagement rate, a single sponsored post by Thexfactor is worth an estimated $3,300–$6,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thexfactor | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.63% |
| Average likes | 1,118 | 1,415 |
| Average comments | 8 | 30 |
| Posts per week | 1.07 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The X Factor is a verified home & diy brand on Instagram, with 951.7K followers.
The X Factor posts on Instagram as @thexfactor.
The X Factor has 951,717 followers on Instagram (951.7K) as of Jul 11, 2026.
The X Factor's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The X Factor average 1,118 likes and 8 comments.
The X Factor posts about 1 time per week on average.
The X Factor is registered as a business account on Instagram and is verified.
The X Factor is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,160 posts.
Yes. The X Factor carries the blue verified badge on Instagram.
5,160
8
Posts / Week
1.07
Growth Score
2.4 / 100
Follower Ratio
4553.7×
Engagement
17.14%
A sponsored post from The X Factor is estimated at $3,300 to $6,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
