A modern Indian way of living, dressing, and looking at the world. — Clothing • Home • Gifts • Jewellery • Accessories We ship worldwide.
On Instagram, Nicobar is a verified Home & DIY brand based in India with an audience of 377.3K. Nicobar has shared 6,090 posts to date, currently around 17 posts a week. Posts average 225 likes and 17 comments, an engagement rate of 0.06%.
With 377.3K followers across 6,090 posts, Nicojournal is one of the Home & DIY accounts tracked in the InstME index.
Nicojournal records a 0.06% engagement rate, in the bottom quarter (median: 0.63%) for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
Nicojournal currently publishes about 17 posts per week, more than one per day.
InstME estimates 20% of Nicojournal's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Nicojournal keeps its following list short (48) relative to 377.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,500
Based on 377.3K followers and a 0.06% engagement rate, a single sponsored post by Nicojournal is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nicojournal | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.63% |
| Average likes | 225 | 1,415 |
| Average comments | 17 | 30 |
| Posts per week | 16.73 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nicojournal | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.49% |
| Average likes | 225 | 3,406 |
| Average comments | 17 | 60 |
| Posts per week | 16.73 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Nicobar is a verified home & diy brand based in India on Instagram, with 377.3K followers.
Nicobar posts on Instagram as @nicojournal.
Nicobar has 377,267 followers on Instagram (377.3K) as of Sep 3, 2026.
Nicobar's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Nicobar average 225 likes and 17 comments.
Nicobar posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 20% of Nicobar's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Nicobar is registered as a business account on Instagram and is verified.
Nicobar is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 6,090 posts.
Total Posts
6,090
Avg Comments
17
Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
312.9K
Engagement
2.93%
Nicobar's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Nicobar carries the blue verified badge on Instagram.
A sponsored post from Nicobar is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
