For homes where the doors are always open. Joyful Living | Easy Hosting | Thoughtful Gifting
Pure Home runs a verified Home & DIY brand account based in India with 293.1K followers on Instagram. Pure Home has shared 3,248 posts to date, currently around 4 posts a week. Posts average 268 likes and 7 comments, an engagement rate of 0.09%.
As a Home & DIY account, Purehomeandliving reaches 293.1K followers on Instagram across 3,248 published posts.
Purehomeandliving's 0.09% engagement rate is in the bottom quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
Followers weigh in with a comment about every 40 likes, a healthy amount of conversation.
Recent posting activity averages about 4 posts per week.
The account follows just 241 others against 293.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 293.1K followers and a 0.09% engagement rate, a single sponsored post by Purehomeandliving is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Purehomeandliving | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.63% |
| Average likes | 268 | 1,415 |
| Average comments | 7 | 30 |
| Posts per week | 4.21 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Purehomeandliving | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.49% |
| Average likes | 268 | 3,406 |
| Average comments | 7 | 60 |
| Posts per week | 4.21 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Pure Home is a verified home & diy brand based in India on Instagram, with 293.1K followers.
Pure Home posts on Instagram as @purehomeandliving.
Pure Home has 293,057 followers on Instagram (293.1K) as of Sep 16, 2026.
Pure Home's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Pure Home average 268 likes and 7 comments.
Pure Home posts about 4 times per week on average.
Pure Home is registered as a business account on Instagram and is verified.
Pure Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,248 posts.
Pure Home's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
3,248
Avg Comments
7
Engagement
17.63%
Yes. Pure Home carries the blue verified badge on Instagram.
A sponsored post from Pure Home is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
