Pure Home runs a verified Home & DIY brand account based in India with 293.1K followers on Instagram. Pure Home has shared 3,248 posts to date, currently around 4 posts a week. Posts average 268 likes and 7 comments, an engagement rate of 0.09%.
As a Home & DIY account, Purehomeandliving reaches 293.1K followers on Instagram across 3,248 published posts.
Purehomeandliving's 0.09% engagement rate is in the bottom quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
Followers weigh in with a comment about every 40 likes, a healthy amount of conversation.
Recent posting activity averages about 4 posts per week.
The account follows just 241 others against 293.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 293.1K followers and a 0.09% engagement rate, a single sponsored post by Purehomeandliving is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Purehomeandliving | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.63% |
| Average likes | 268 | 1,415 |
| Average comments | 7 | 30 |
| Posts per week | 4.21 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Purehomeandliving | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.49% |
| Average likes | 268 | 3,406 |
| Average comments | 7 | 60 |
| Posts per week | 4.21 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Pure Home is a verified home & diy brand based in India on Instagram, with 293.1K followers.
Pure Home posts on Instagram as @purehomeandliving.
Pure Home has 293,057 followers on Instagram (293.1K) as of Sep 16, 2026.
Pure Home's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Pure Home average 268 likes and 7 comments.
Pure Home posts about 4 times per week on average.
Pure Home is registered as a business account on Instagram and is verified.
Pure Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,248 posts.
For homes where the doors are always open. Joyful Living | Easy Hosting | Thoughtful Gifting
Total Posts
3,248
Avg Comments
7
Engagement
17.63%
Pure Home's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Pure Home carries the blue verified badge on Instagram.
A sponsored post from Pure Home is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
