Nick Heyward is a verified Music brand on Instagram, tracked in the InstME index with 21.9K followers. Its posts sit across music and beauty. To date Nick Heyward has posted 3,464 times, currently around 3 posts a week. Engagement runs at 4.88%, or about 1,033 likes and 36 comments per post.
As a Music account, Nickheyward reaches 21.9K followers on Instagram across 3,464 published posts.
Nickheyward's 4.88% engagement rate is above the median of 2.47% among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
Comments arrive at about one per 29 likes, a sign of a healthy amount of conversation.
Nickheyward's output runs to about 3 posts per week.
Estimated sponsored-post value
$310–$570
Based on 21.9K followers and a 4.88% engagement rate, a single sponsored post by Nickheyward is worth an estimated $310–$570. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Beauty
| Metric | Nickheyward | Cohort median |
|---|---|---|
| Engagement rate | 4.88% | 2.47% |
| Average likes | 1,033 | 535 |
| Average comments | 36 | 35 |
| Posts per week | 2.73 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Nick Heyward is a verified music brand on Instagram, with 21.9K followers.
Nick Heyward posts on Instagram as @nickheyward.
Nick Heyward has 21,882 followers on Instagram (21.9K) as of Jul 16, 2026.
Nick Heyward's engagement rate is 4.88%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Nick Heyward average 1,033 likes and 36 comments.
Nick Heyward posts about 3 times per week on average.
Nick Heyward is registered as a business account on Instagram and is verified.
Nick Heyward is categorized as a music and beauty account in the InstME index, based on the profile's bio and Instagram category across 3,464 posts.
Total Posts
3,464
Avg Comments
36
Engagement
0.39%
Yes. Nick Heyward carries the blue verified badge on Instagram.
A sponsored post from Nick Heyward is estimated at $310 to $570. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
