New Art, New Ideas. Manhattan’s only dedicated contemporary art museum. @newinc 📍 235 Bowery Now on view: New Humans 🤖
Followers
831.2K
Following
873
Total Posts
Engagement Rate
0.23%
Avg Likes
1,911
Avg Comments
Reaching 831.2K followers on Instagram, New Museum is a verified Art brand. The account posts mainly around art and pets topics. To date New Museum has posted 4,043 times, currently around 2 posts a week. Typical posts draw 1,911 likes and 22 comments, putting engagement at 0.23%.
Newmuseum shows up in the InstME index as an Art account, 831.2K followers, 4,043 posts.
Newmuseum has an engagement rate of 0.23%, which is in the bottom quarter (median: 1.6%) for Art accounts with 100K–1M followers, based on 4,972 accounts in the InstME index.
The like-to-comment split is roughly 87 to one, indicating an audience that mostly engages through likes.
In recent weeks Newmuseum has kept to about one post per week.
Newmuseum follows only 873 accounts while being followed by 831.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,900–$5,400
Based on 831.2K followers and a 0.23% engagement rate, a single sponsored post by Newmuseum is worth an estimated $2,900–$5,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Pets
| Metric | Newmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.6% |
| Average likes | 1,911 | 3,958 |
| Average comments | 22 | 91 |
| Posts per week | 1.5 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
New Museum is a verified art brand on Instagram, with 831.2K followers.
New Museum posts on Instagram as @newmuseum.
New Museum has 831,175 followers on Instagram (831.2K) as of Jul 15, 2026.
New Museum's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.6%) for Art accounts with 100K–1M followers in the InstME index.
Posts by New Museum average 1,911 likes and 22 comments.
New Museum posts about 2 times per week on average.
New Museum is registered as a business account on Instagram and is verified.
New Museum is categorized as an art and pets account in the InstME index, based on the profile's bio and Instagram category across 4,043 posts.
Yes. New Museum carries the blue verified badge on Instagram.
4,043
22
Posts / Week
1.5
Growth Score
4.6 / 100
Follower Ratio
952.1×
Engagement
0.38%
A sponsored post from New Museum is estimated at $2,900 to $5,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
