Newman's Own, founded by Paul Newman, makes delicious food and beverages for families and pets. 100% of profits help kids facing adversity.
Followers
38K
Following
298
Total Posts
Engagement Rate
0.69%
Avg Likes
252
Avg Comments
Newman's Own runs a verified Food brand account with 38K followers on Instagram. The account posts mainly around food and parenting topics. The account has published 1,939 posts, currently around 4 posts a week. Posts average 252 likes and 10 comments, an engagement rate of 0.69%.
The Food account Newmansown has posted 1,939 times on Instagram and drawn 38K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Newmansown's 0.69% engagement rate comes in below the median of 0.75%.
Followers weigh in with a comment about every 25 likes, a healthy amount of conversation.
Posting frequency for Newmansown sits at about 4 posts per week.
Newmansown comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 298 others against 38K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$130–$250
Based on 38K followers and a 0.69% engagement rate, a single sponsored post by Newmansown is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Newmansown | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.75% |
| Average likes | 252 | 177 |
| Average comments | 10 | 10 |
| Posts per week | 4.16 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Newman's Own is a verified food brand on Instagram, with 38K followers.
Newman's Own posts on Instagram as @newmansown.
Newman's Own has 38,015 followers on Instagram (38K) as of Jul 15, 2026.
Newman's Own's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Newman's Own average 252 likes and 10 comments.
Newman's Own posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Newman's Own's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Newman's Own is registered as a business account on Instagram and is verified.
Newman's Own is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,939 posts.
1,939
10
Posts / Week
4.16
Growth Score
13.8 / 100
ER Rank
27th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
Engagement
0.34%
Yes. Newman's Own carries the blue verified badge on Instagram.
A sponsored post from Newman's Own is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
