Katherine Heigl’s New Lane Road Mercantile offers treasures made by gifted artisans from across the globe. Sales help support animal welfare.
Outreach This Creator For FreeFollowers
7.3K
Following
221
Total Posts
Engagement Rate
6.41%
Avg Likes
454
Avg Comments
Reaching 7.3K followers on Instagram, New Lane Road Mercantile is a Business brand. The account posts mainly around business and pets topics. The account has published 92 posts, currently less than one post a week. Posts average 454 likes and 12 comments, an engagement rate of 6.41%.
Newlaneroad operates a Business account on Instagram, pairing 7.3K followers with 92 posts.
Against 5,774 Business accounts with 1K–10K followers in the InstME index, Newlaneroad's 6.41% engagement rate lands above the median of 4.58%.
For roughly every 37 likes there is one comment, a healthy amount of conversation.
Newlaneroad's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$100–$190
Based on 7.3K followers and a 6.41% engagement rate, a single sponsored post by Newlaneroad is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Pets
| Metric | Newlaneroad | Cohort median |
|---|---|---|
| Engagement rate | 6.41% | 4.58% |
| Average likes | 454 | 120 |
| Average comments | 12 | 13 |
| Posts per week | 0.56 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 24, 2026
New Lane Road Mercantile is a business brand on Instagram, with 7.3K followers.
New Lane Road Mercantile posts on Instagram as @newlaneroad.
New Lane Road Mercantile has 7,279 followers on Instagram (7.3K) as of Aug 24, 2026.
New Lane Road Mercantile's engagement rate is 6.41%, calculated from average likes and comments per post relative to followers. That is above the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by New Lane Road Mercantile average 454 likes and 12 comments.
New Lane Road Mercantile posts less than once a week on average.
New Lane Road Mercantile is registered as a business account on Instagram.
New Lane Road Mercantile is categorized as a business and pets account in the InstME index, based on the profile's bio and Instagram category across 92 posts.
92
12
Posts / Week
0.56
Growth Score
100 / 100
Last Post
2 years ago
Engagement
1.14%
A sponsored post from New Lane Road Mercantile is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
