The streaming news channel from @NBCNews. Watch live on nbcnews.com/now, and your favorite streaming platform.
Followers
56.7K
Following
85
Total Posts
Engagement Rate
0.8%
Avg Likes
414
Avg Comments
NBC News NOW is a verified News & media website brand, with 56.7K followers on Instagram. The account has published 742 posts, currently less than one post a week. Engagement runs at 0.8%, or about 414 likes and 40 comments per post.
Nbcnewsnow operates a News & media website account on Instagram, pairing 56.7K followers with 742 posts.
A typical post by Nbcnewsnow collects about 414 likes and 40 comments, roughly one interaction for every 125 followers.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Nbcnewsnow keeps a posting cadence of less than one post per week.
Nbcnewsnow keeps its following list short (85) relative to 56.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$200–$370
Based on 56.7K followers and a 0.8% engagement rate, a single sponsored post by Nbcnewsnow is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Nbcnewsnow | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.45% |
| Average likes | 414 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 0.18 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 16, 2026
NBC News NOW is a verified news & media website brand on Instagram, with 56.7K followers.
NBC News NOW posts on Instagram as @nbcnewsnow.
NBC News NOW has 56,676 followers on Instagram (56.7K) as of Jul 16, 2026.
NBC News NOW's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers.
Posts by NBC News NOW average 414 likes and 40 comments.
NBC News NOW posts less than once a week on average.
NBC News NOW is registered as a business account on Instagram and is verified.
NBC News NOW is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 742 posts.
Yes. NBC News NOW carries the blue verified badge on Instagram.
742
40
Posts / Week
0.18
Growth Score
16 / 100
Follower Ratio
666.8×
2.5M
Engagement
1.12%
A sponsored post from NBC News NOW is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
