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smartlink.bio/nbcnewsAudience
Browse top profilesFollowers
4.6M
Following
302
Total Posts
Engagement & Performance
Engagement Rate
0.24%
Avg Likes
10,421
Avg Comments
What the numbers say about @nbcnews
@nbcnews has built an audience of 4.6M followers on Instagram over 23,640 posts as a Broadcasting & media production company account.
A typical post by @nbcnews collects about 10,421 likes and 426 comments — roughly one interaction for every 423 followers.
Followers leave about one comment for every 24 likes — a healthy amount of conversation.
@nbcnews currently publishes about 31 posts per week — more than one per day.
InstME's audience-quality checks score @nbcnews at 100/100, with an estimated 0% low-quality or inactive followers — a strong signal of genuine reach.
The account follows just 302 others against 4.6M followers — a ratio typical of established creators and brands.
@nbcnews vs similar accounts
| Metric | @nbcnews | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.04% |
| Average likes | 10,421 | 27,441 |
| Average comments | 426 | 386 |
| Posts per week | 30.7 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @nbcnews's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @nbcnews: (10,421 avg likes + 426 avg comments) ÷ 4,582,689 followers × 100 ≈ 0.24%.
Frequently asked questions about @nbcnews
How many followers does @nbcnews have?
@nbcnews has 4,582,689 followers on Instagram (4.6M) as of Apr 23, 2026.
What is @nbcnews's engagement rate?
@nbcnews's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
How many likes does @nbcnews average per post?
Posts by @nbcnews average 10,421 likes and 426 comments.
How often does @nbcnews post on Instagram?
@nbcnews posts about 31 times per week on average.
Does @nbcnews have fake followers?
InstME's audience-quality analysis estimates about 0% of @nbcnews's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Is @nbcnews a business or creator account?
@nbcnews is registered as a business account on Instagram and is verified.
