Breaking news, in-depth reporting and original features for 75 years and counting 📺 via , and our team.
Followers
996.7K
Following
210
Total Posts
Engagement Rate
0.27%
Avg Likes
2,511
Avg Comments
NBC Nightly News runs a verified Broadcasting & media production company brand account with 996.7K followers on Instagram. To date NBC Nightly News has posted 15,271 times, currently around 17 posts a week. Engagement runs at 0.27%, or about 2,511 likes and 138 comments per post.
Nbcnightlynews is a Broadcasting & media production company account on Instagram with 996.7K followers and 15,271 published posts.
Across recent posts, Nbcnightlynews picks up 2,511 likes and 138 comments on average, one interaction per 376 followers.
The comment-to-like ratio works out to one comment per 18 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Nbcnightlynews sits at about 17 posts per week, more than one per day.
With 996.7K followers but only 210 accounts followed back, Nbcnightlynews shows the ratio of a well-established account.
Estimated sponsored-post value
$3,500–$6,500
Based on 996.7K followers and a 0.27% engagement rate, a single sponsored post by Nbcnightlynews is worth an estimated $3,500–$6,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Broadcasting & media production company
| Metric | Nbcnightlynews | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.25% |
| Average likes | 2,511 | 2,985 |
| Average comments | 138 | 73 |
| Posts per week | 16.74 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 28, 2026
NBC Nightly News is a verified broadcasting & media production company brand on Instagram, with 996.7K followers.
NBC Nightly News posts on Instagram as @nbcnightlynews.
NBC Nightly News has 996,703 followers on Instagram (996.7K) as of Apr 28, 2026.
NBC Nightly News's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by NBC Nightly News average 2,511 likes and 138 comments.
NBC Nightly News posts about 17 times per week on average.
NBC Nightly News is registered as a business account on Instagram and is verified.
NBC Nightly News is categorized as a broadcasting & media production company account in the InstME index, based on the profile's bio and Instagram category across 15,271 posts.
Yes. NBC Nightly News carries the blue verified badge on Instagram.
15,271
138
Posts / Week
16.74
Growth Score
5.4 / 100
Follower Ratio
4746.2×
Engagement
0.06%
A sponsored post from NBC Nightly News is estimated at $3,500 to $6,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
