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Followers
4.6M
Following
302
Total Posts
Engagement Rate
0.24%
Avg Likes
10,421
Avg Comments
Reaching 4.6M followers on Instagram, NBC News is a verified Broadcasting & media production company brand based in United States. NBC News has shared 23,640 posts to date, currently around 31 posts a week. Typical posts draw 10,421 likes and 426 comments, putting engagement at 0.24%.
Tracked in the InstME index, Nbcnews is a Broadcasting & media production company account with 4.6M followers and a back catalogue of 23,640 posts.
A post from Nbcnews usually lands 10,421 likes and 426 comments, near one interaction for every 423 followers.
The like-to-comment split is roughly 24 to one, indicating a healthy amount of conversation.
Over recent weeks, Nbcnews has published about 31 posts per week, more than one per day.
InstME's audience-quality checks score Nbcnews at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Nbcnews keeps its following list short (302) relative to 4.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$16,000–$30,000
Based on 4.6M followers and a 0.24% engagement rate, a single sponsored post by Nbcnews is worth an estimated $16,000–$30,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Broadcasting & media production company
| Metric | Nbcnews | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.02% |
| Average likes | 10,421 | 25,711 |
| Average comments | 426 | 376 |
| Posts per week | 30.7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nbcnews | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.81% |
| Average likes | 10,421 | 19,158 |
| Average comments | 426 | 344 |
| Posts per week | 30.7 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
NBC News is a verified broadcasting & media production company brand based in United States on Instagram, with 4.6M followers.
NBC News posts on Instagram as @nbcnews.
NBC News has 4,582,689 followers on Instagram (4.6M) as of Apr 23, 2026.
NBC News's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
Posts by NBC News average 10,421 likes and 426 comments.
NBC News posts about 31 times per week on average.
InstME's audience-quality analysis estimates about 0% of NBC News's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NBC News is registered as a business account on Instagram and is verified.
NBC News is categorized as a broadcasting & media production company account in the InstME index, based on the profile's bio and Instagram category across 23,640 posts.
23,640
426
Posts / Week
30.7
Growth Score
4.8 / 100
Audience Score
100 / 100
Engagement
0.3%
NBC News's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NBC News carries the blue verified badge on Instagram.
A sponsored post from NBC News is estimated at $16,000 to $30,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
