The official account for NBC New York. See something crazy? DM us, tag us, email or post with the and we’ll follow it up.
Followers
522.4K
Following
248
Total Posts
Engagement Rate
0.06%
Avg Likes
256
Avg Comments
NBC New York is a verified Broadcasting & media production company brand based in United States, with 522.4K followers on Instagram. To date NBC New York has posted 16,305 times, currently around 84 posts a week. Typical posts draw 256 likes and 47 comments, putting engagement at 0.06%.
Nbcnewyork's Instagram presence spans 16,305 posts and 522.4K followers, profiling it as a Broadcasting & media production company account.
Nbcnewyork's engagement rate of 0.06% places it in the bottom 7% within the 100K–1M followers cohort tracked by InstME.
Followers leave about one comment for every 5 likes, an unusually discussion-heavy audience.
Over recent weeks, Nbcnewyork has published about 84 posts per week, more than one per day.
InstME estimates 20% of Nbcnewyork's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Nbcnewyork follows only 248 accounts while being followed by 522.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,800–$3,400
Based on 522.4K followers and a 0.06% engagement rate, a single sponsored post by Nbcnewyork is worth an estimated $1,800–$3,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Broadcasting & media production company
| Metric | Nbcnewyork | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 256 | 2,985 |
| Average comments | 47 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nbcnewyork | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 256 | 2,003 |
| Average comments | 47 | 56 |
| Posts per week | 84 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
NBC New York is a verified broadcasting & media production company brand based in United States on Instagram, with 522.4K followers.
NBC New York posts on Instagram as @nbcnewyork.
NBC New York has 522,438 followers on Instagram (522.4K) as of Apr 24, 2026.
NBC New York's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by NBC New York average 256 likes and 47 comments.
NBC New York posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 20% of NBC New York's followers are low-quality or inactive, giving an audience-quality score of 76/100.
NBC New York is registered as a business account on Instagram and is verified.
NBC New York is categorized as a broadcasting & media production company account in the InstME index, based on the profile's bio and Instagram category across 16,305 posts.
16,305
47
Posts / Week
84
Growth Score
1.2 / 100
ER Rank
7th
Engagement
2.28%
NBC New York's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NBC New York carries the blue verified badge on Instagram.
A sponsored post from NBC New York is estimated at $1,800 to $3,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
