A crafting competition to DIY over. For everything #MakingIt be sure to follow . Stream anytime on .
Followers
78.5K
Following
144
Total Posts
Engagement Rate
4.94%
Avg Likes
3,764
Avg Comments
Making It runs a verified Gaming brand account with 78.5K followers on Instagram. The account posts mainly around gaming and pets topics. Making It has shared 343 posts to date, currently less than one post a week. Typical posts draw 3,764 likes and 109 comments, putting engagement at 4.94%.
Nbcmakingit is a Gaming account whose 343 posts have grown a following of 78.5K on Instagram.
Compared with 824 other Gaming accounts with 10K–100K followers in the InstME index, Nbcmakingit's 4.94% engagement rate is above the median of 3.42%.
Comments arrive at about one per 35 likes, a sign of a healthy amount of conversation.
Nbcmakingit's videos draw about 19.7K views each, around 25% of its followers per post.
Posting frequency for Nbcmakingit sits at less than one post per week.
On audience quality, Nbcmakingit lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 78.5K followers but only 144 accounts followed back, Nbcmakingit shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100–$2,000
Based on 78.5K followers and a 4.94% engagement rate, a single sponsored post by Nbcmakingit is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nbcmakingit | Cohort median |
|---|---|---|
| Engagement rate | 4.94% | 3.42% |
| Average likes | 3,764 | 1,079 |
| Average comments | 109 | 32 |
| Posts per week | 0.74 | 0.45 |
Median values from 824 Gaming accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 16, 2026
Making It is a verified gaming brand on Instagram, with 78.5K followers.
Making It posts on Instagram as @nbcmakingit.
Making It has 78,460 followers on Instagram (78.5K) as of Jul 16, 2026.
Making It's engagement rate is 4.94%, calculated from average likes and comments per post relative to followers. That is above the median of 3.42% for Gaming accounts with 10K–100K followers in the InstME index.
Posts by Making It average 3,764 likes and 109 comments.
Making It posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Making It's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Making It is registered as a business account on Instagram and is verified.
Making It is categorized as a gaming and pets account in the InstME index, based on the profile's bio and Instagram category across 343 posts.
343
109
Avg Views
19,657
Posts / Week
0.74
Growth Score
98.8 / 100
Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Secondary: Pets
Engagement
18.75%
Yes. Making It carries the blue verified badge on Instagram.
A sponsored post from Making It is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
