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Outreach This Creator For FreeMy Mum Your Dad UK is a Gaming brand. The account has built 81.5K followers on Instagram. Its posts sit across gaming and parenting. The account has published 228 posts, currently around 13 posts a week. Posts average 10,135 likes and 323 comments, an engagement rate of 12.84%.
The Gaming account Mymumyourdaduk has posted 228 times on Instagram and drawn 81.5K followers.
Among 824 Gaming accounts with 10Kβ100K followers in the InstME index, Mymumyourdaduk's 12.84% engagement rate comes in in the top quarter (median: 3.42%).
Comments arrive at about one per 31 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 13 posts per week, more than one per day.
The account follows just 7 others against 81.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100β$2,100
Based on 81.5K followers and a 12.84% engagement rate, a single sponsored post by Mymumyourdaduk is worth an estimated $1,100β$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men Β· mostly 16β30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Secondary: Parenting
| Metric | Mymumyourdaduk | Cohort median |
|---|---|---|
| Engagement rate | 12.84% | 3.42% |
| Average likes | 10,135 | 1,079 |
| Average comments | 323 | 32 |
| Posts per week | 12.62 | 0.45 |
Median values from 824 Gaming accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
My Mum Your Dad UK is a gaming brand on Instagram, with 81.5K followers.
My Mum Your Dad UK posts on Instagram as @mymumyourdaduk.
My Mum Your Dad UK has 81,466 followers on Instagram (81.5K) as of Sep 9, 2026.
My Mum Your Dad UK's engagement rate is 12.84%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.42%) for Gaming accounts with 10Kβ100K followers in the InstME index.
Posts by My Mum Your Dad UK average 10,135 likes and 323 comments.
My Mum Your Dad UK posts about 13 times per week on average.
My Mum Your Dad UK is registered as a business account on Instagram.
My Mum Your Dad UK is categorized as a gaming and parenting account in the InstME index, based on the profile's bio and Instagram category across 228 posts.
Avg Comments
323
Engagement
0%
A sponsored post from My Mum Your Dad UK is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
