Beauty for the bodies that do it all. Made by a mother, for every MUTHA. Created by @hopesmith
Followers
107.2K
Following
365
Total Posts
Engagement Rate
0.01%
Avg Likes
3
Avg Comments
MUTHA • (rhymes with buttah 🧈) is a verified Beauty brand on Instagram based in United States, tracked in the InstME index with 107.2K followers. MUTHA • (rhymes with buttah 🧈) has shared 1,535 posts to date, currently around 5 posts a week. Posts average 3 likes and 8 comments, an engagement rate of 0.01%.
Counting 107.2K followers and 1,535 posts, Mutha sits in the InstME index as a Beauty account.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Mutha's 0.01% engagement rate is in the bottom quarter (median: 0.47%).
Mutha maintains a rhythm of about 5 posts per week.
With 107.2K followers but only 365 accounts followed back, Mutha shows the ratio of a well-established account.
Estimated sponsored-post value
$380–$700
Based on 107.2K followers and a 0.01% engagement rate, a single sponsored post by Mutha is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Mutha | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.47% |
| Average likes | 3 | 1,059 |
| Average comments | 8 | 46 |
| Posts per week | 5.07 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mutha | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.44% |
| Average likes | 3 | 978 |
| Average comments | 8 | 55 |
| Posts per week | 5.07 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
MUTHA • (rhymes with buttah 🧈) is a verified beauty brand based in United States on Instagram, with 107.2K followers.
MUTHA • (rhymes with buttah 🧈) posts on Instagram as @mutha.
MUTHA • (rhymes with buttah 🧈) has 107,155 followers on Instagram (107.2K) as of Jul 11, 2026.
MUTHA • (rhymes with buttah 🧈)'s engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by MUTHA • (rhymes with buttah 🧈) average 3 likes and 8 comments.
MUTHA • (rhymes with buttah 🧈) posts about 5 times per week on average.
MUTHA • (rhymes with buttah 🧈) is registered as a business account on Instagram and is verified.
MUTHA • (rhymes with buttah 🧈) is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,535 posts.
1,535
8
Posts / Week
5.07
Growth Score
0.2 / 100
Follower Ratio
293.6×
Engagement
0.16%
MUTHA • (rhymes with buttah 🧈)'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. MUTHA • (rhymes with buttah 🧈) carries the blue verified badge on Instagram.
A sponsored post from MUTHA • (rhymes with buttah 🧈) is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
