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12Pell | Hair Care Experts is a verified Beauty creator based in United States, with 308.7K followers on Instagram. The account has published 2,163 posts, currently less than one post a week. Typical posts draw 2,121 likes and 45 comments, putting engagement at 0.7%.
Tracked in the InstME index, 12pell is a Beauty account with 308.7K followers and a back catalogue of 2,163 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, 12pell's 0.7% engagement rate lands above the median of 0.47%.
The audience comments once per 47 likes on average, a healthy amount of conversation.
12pell currently publishes less than one post per week.
12pell keeps its following list short (228) relative to 308.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,000
Based on 308.7K followers and a 0.7% engagement rate, a single sponsored post by 12pell is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | 12pell | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.47% |
| Average likes | 2,121 | 1,059 |
| Average comments | 45 | 46 |
| Posts per week | 0.06 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | 12pell | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.44% |
| Average likes | 2,121 | 978 |
| Average comments | 45 | 55 |
| Posts per week | 0.06 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 4, 2026
12Pell | Hair Care Experts is a verified beauty creator based in United States on Instagram, with 308.7K followers.
12Pell | Hair Care Experts posts on Instagram as @12pell.
12Pell | Hair Care Experts has 308,707 followers on Instagram (308.7K) as of Sep 4, 2026.
12Pell | Hair Care Experts's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by 12Pell | Hair Care Experts average 2,121 likes and 45 comments.
12Pell | Hair Care Experts posts less than once a week on average.
12Pell | Hair Care Experts is registered as a creator account on Instagram and is verified.
12Pell | Hair Care Experts is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,163 posts.
Avg Comments
45
Engagement
0.18%
12Pell | Hair Care Experts's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. 12Pell | Hair Care Experts carries the blue verified badge on Instagram.
A sponsored post from 12Pell | Hair Care Experts is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
