@mumred_the_label
Explore Business Creators๐International Design Awards Winner 2025 @idesignawards ๐ Telstra Business Award Finalist 2025 @telstra As seen in @vogueaustralia
Outreach This Creator For FreeMumRed - a GrassRoots Fashion Revolution runs a Fashion brand account with 14.2K followers on Instagram. The account posts mainly around fashion and business topics. The account has published 442 posts, currently less than one post a week. Typical posts draw 108 likes and 43 comments, putting engagement at 1.06%.
The Fashion account Mumred_the_label has posted 442 times on Instagram and drawn 14.2K followers.
Mumred_the_label's 1.06% engagement rate is in line with the median of 1.09% among Fashion accounts with 10Kโ100K followers, measured across 7,395 accounts in the InstME index.
One comment lands for every 3 likes, which reads as an unusually discussion-heavy audience.
Mumred_the_label's output runs to less than one post per week.
Estimated sponsored-post value
$53โ$98
Based on 14.2K followers and a 1.06% engagement rate, a single sponsored post by Mumred_the_label is worth an estimated $53โ$98. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women ยท mostly 18โ34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Business
| Metric | Mumred_the_label | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 1.09% |
| Average likes | 108 | 243 |
| Average comments | 43 | 19 |
| Posts per week | 0.29 | 0.49 |
Median values from 7,395 Fashion accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
MumRed - a GrassRoots Fashion Revolution is a fashion brand on Instagram, with 14.2K followers.
MumRed - a GrassRoots Fashion Revolution posts on Instagram as @mumred_the_label.
MumRed - a GrassRoots Fashion Revolution has 14,247 followers on Instagram (14.2K) as of Sep 27, 2026.
MumRed - a GrassRoots Fashion Revolution's engagement rate is 1.06%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.09% for Fashion accounts with 10Kโ100K followers in the InstME index.
Posts by MumRed - a GrassRoots Fashion Revolution average 108 likes and 43 comments.
MumRed - a GrassRoots Fashion Revolution posts less than once a week on average.
MumRed - a GrassRoots Fashion Revolution is registered as a business account on Instagram.
Total Posts
442
Avg Comments
43
Engagement
1.61%
MumRed - a GrassRoots Fashion Revolution is categorized as a fashion and business account in the InstME index, based on the profile's bio and Instagram category across 442 posts.
A sponsored post from MumRed - a GrassRoots Fashion Revolution is estimated at $53 to $98. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
