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10.8K
Following
797
Total Posts
Engagement Rate
0.13%
Avg Likes
13
Avg Comments
Mumbrella runs a verified Business brand account based in Australia with 10.8K followers on Instagram. Content spans business and lifestyle. Mumbrella has shared 819 posts to date, currently around 1 post a week. Posts average 13 likes and 2 comments, an engagement rate of 0.13%.
As a Business account, Mumbrella_aus reaches 10.8K followers on Instagram across 819 published posts.
Mumbrella_aus's 0.13% engagement rate is in the bottom quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Posting frequency for Mumbrella_aus sits at about one post per week.
Estimated sponsored-post value
$38–$70
Based on 10.8K followers and a 0.13% engagement rate, a single sponsored post by Mumbrella_aus is worth an estimated $38–$70. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Mumbrella_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.46% |
| Average likes | 13 | 334 |
| Average comments | 2 | 22 |
| Posts per week | 1.2 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mumbrella_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1% |
| Average likes | 13 | 208 |
| Average comments | 2 | 12 |
| Posts per week | 1.2 | 0.45 |
Median values from 48 Business accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Mumbrella is a verified business brand based in Australia on Instagram, with 10.8K followers.
Mumbrella posts on Instagram as @mumbrella_aus.
Mumbrella has 10,831 followers on Instagram (10.8K) as of Jul 10, 2026.
Mumbrella's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Mumbrella average 13 likes and 2 comments.
Mumbrella posts about 1 time per week on average.
Mumbrella is registered as a business account on Instagram and is verified.
Mumbrella is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 819 posts.
Mumbrella's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
819
2
Posts / Week
1.2
Growth Score
2.6 / 100
Follower Ratio
13.6×
20K
Engagement
0.34%
Yes. Mumbrella carries the blue verified badge on Instagram.
A sponsored post from Mumbrella is estimated at $38 to $70. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.