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Outreach This Creator For FreeMumbrella runs a verified Business brand account based in Australia with 10.8K followers on Instagram. Content spans business and lifestyle. Mumbrella has shared 819 posts to date, currently around 1 post a week. Posts average 13 likes and 2 comments, an engagement rate of 0.13%.
As a Business account, Mumbrella_aus reaches 10.8K followers on Instagram across 819 published posts.
Mumbrella_aus's 0.13% engagement rate is in the bottom quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Posting frequency for Mumbrella_aus sits at about one post per week.
On audience quality, Mumbrella_aus lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$38–$70
Based on 10.8K followers and a 0.13% engagement rate, a single sponsored post by Mumbrella_aus is worth an estimated $38–$70. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mumbrella_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.46% |
| Average likes | 13 | 334 |
| Average comments | 2 | 22 |
| Posts per week | 1.2 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mumbrella_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1% |
| Average likes | 13 | 208 |
| Average comments | 2 | 12 |
| Posts per week | 1.2 | 0.45 |
Median values from 48 Business accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Mumbrella is a verified business brand based in Australia on Instagram, with 10.8K followers.
Mumbrella posts on Instagram as @mumbrella_aus.
Mumbrella has 10,831 followers on Instagram (10.8K) as of Jul 10, 2026.
Mumbrella's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Mumbrella average 13 likes and 2 comments.
Mumbrella posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Mumbrella's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Mumbrella is registered as a business account on Instagram and is verified.
Mumbrella is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 819 posts.
Total Posts
819
Avg Comments
2
Predominantly men · mostly 25–44
Typical for Business creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
Engagement
0.54%
Mumbrella's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Mumbrella carries the blue verified badge on Instagram.
A sponsored post from Mumbrella is estimated at $38 to $70. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
