We are more than music. Welcome to MTV Base (Ch 322). The Urban and Music Lifestyle Brand for Young Africans
MTV Base is a verified Music brand. The account has built 226.8K followers on Instagram. The account posts mainly around music and lifestyle topics. MTV Base has shared 6,835 posts to date, currently around 6 posts a week. Engagement runs at 0.24%, or about 534 likes and 15 comments per post.
As a Music account, Mtvbasesouth reaches 226.8K followers on Instagram across 6,835 published posts.
Among 4,576 Music accounts with 100K–1M followers in the InstME index, Mtvbasesouth's 0.24% engagement rate comes in in the bottom quarter (median: 1.76%).
Roughly one in 37 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
Mtvbasesouth's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 619 others against 226.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$790–$1,500
Based on 226.8K followers and a 0.24% engagement rate, a single sponsored post by Mtvbasesouth is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mtvbasesouth | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.76% |
| Average likes | 534 | 4,115 |
| Average comments | 15 | 114 |
| Posts per week | 6.46 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
MTV Base is a verified music brand on Instagram, with 226.8K followers.
MTV Base posts on Instagram as @mtvbasesouth.
MTV Base has 226,821 followers on Instagram (226.8K) as of Aug 31, 2026.
MTV Base's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by MTV Base average 534 likes and 15 comments.
MTV Base posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of MTV Base's followers are low-quality or inactive, giving an audience-quality score of 100/100.
MTV Base is registered as a business account on Instagram and is verified.
MTV Base is categorized as a music and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 6,835 posts.
Total Posts
6,835
Avg Comments
15
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Lifestyle
Engagement
3.63%
Yes. MTV Base carries the blue verified badge on Instagram.
A sponsored post from MTV Base is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
