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20.1K
Following
564
Total Posts
Engagement Rate
0.06%
Avg Likes
11
Avg Comments
On Instagram, Moz is a Software company brand with an audience of 20.1K. Moz has shared 1,031 posts to date, currently around 3 posts a week. Engagement runs at 0.06%, or about 11 likes and 1 comments per post.
Moz_hq shows up in the InstME index as a Software company account, 20.1K followers, 1,031 posts.
A post from Moz_hq usually lands 11 likes and 1 comments, near one interaction for every 1,685 followers.
On average, Moz_hq's video content earns 26.8 views.
Moz_hq's recent cadence works out to about 3 posts per week.
Estimated sponsored-post value
$70–$130
Based on 20.1K followers and a 0.06% engagement rate, a single sponsored post by Moz_hq is worth an estimated $70–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Software company
| Metric | Moz_hq | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.45% |
| Average likes | 11 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 2.98 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Moz is a software company brand on Instagram, with 20.1K followers.
Moz posts on Instagram as @moz_hq.
Moz has 20,065 followers on Instagram (20.1K) as of Apr 10, 2026.
Moz's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Moz average 11 likes and 1 comments.
Moz posts about 3 times per week on average.
Moz is registered as a business account on Instagram.
Moz is categorized as a software company account in the InstME index, based on the profile's bio and Instagram category across 1,031 posts.
A sponsored post from Moz is estimated at $70 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,031
1
Avg Views
27
Posts / Week
2.98
Growth Score
1.2 / 100
Engagement
1.81%
