Bringing you the weird and wonderful news 🗞️
Followers
5.7M
Following
1.8K
Total Posts
Engagement Rate
0.07%
Avg Likes
3,719
Avg Comments
Unilad is a verified Media/news company brand on Instagram, tracked in the InstME index with 5.7M followers. The account has published 35,864 posts, currently around 1 post a week. Typical posts draw 3,719 likes and 122 comments, putting engagement at 0.07%.
Unilad has built an audience of 5.7M followers on Instagram over 35,864 posts as a Media/news company account.
Across recent posts, Unilad picks up 3,719 likes and 122 comments on average, one interaction per 1,495 followers.
Followers weigh in with a comment about every 31 likes, a healthy amount of conversation.
Unilad's videos average 773.1K views per post.
Recent posting activity averages about one post per week.
The account follows just 1,784 others against 5.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$20,000–$37,000
Based on 5.7M followers and a 0.07% engagement rate, a single sponsored post by Unilad is worth an estimated $20,000–$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Unilad | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 3,719 | 25,711 |
| Average comments | 122 | 376 |
| Posts per week | 1.29 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Unilad is a verified media/news company brand on Instagram, with 5.7M followers.
Unilad has 5,741,261 followers on Instagram (5.7M) as of Aug 9, 2026.
Unilad's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Unilad average 3,719 likes and 122 comments.
Unilad posts about 1 time per week on average.
Unilad is registered as a business account on Instagram and is verified.
Unilad is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 35,864 posts.
Yes. Unilad carries the blue verified badge on Instagram.
A sponsored post from Unilad is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
35,864
122
Avg Views
773,125
Posts / Week
1.29
Growth Score
1.4 / 100
Engagement
0.01%
