Make Parenting Easier & More Fun! 💡 Helpful Life Hacks You’ll Actually Use ✈️ Realistic Family Travel & Play Ideas 📚 Author of Playful By Design
Myriam Sandler | Parenting & Play is a verified Travel creator, with 1.6M followers on Instagram. The account has published 1,609 posts, currently less than one post a week. Posts average 64,362 likes and 2,441 comments, an engagement rate of 4.1%.
Mothercould's Instagram presence spans 1,609 posts and 1.6M followers, profiling it as a Travel account.
Mothercould has an engagement rate of 4.1%, which is in the top quarter (median: 0.74%) for Travel accounts with over 1M followers, based on 165 accounts in the InstME index.
For roughly every 26 likes there is one comment, a healthy amount of conversation.
Mothercould keeps a posting cadence of less than one post per week.
Quality checks give Mothercould 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Mothercould follows only 813 accounts while being followed by 1.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$23,000–$42,000
Based on 1.6M followers and a 4.1% engagement rate, a single sponsored post by Mothercould is worth an estimated $23,000–$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mothercould | Cohort median |
|---|---|---|
| Engagement rate | 4.1% | 0.74% |
| Average likes | 64,362 | 15,822 |
| Average comments | 2,441 | 167 |
| Posts per week | 0.1 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Myriam Sandler | Parenting & Play is a verified travel creator on Instagram, with 1.6M followers.
Myriam Sandler | Parenting & Play posts on Instagram as @mothercould.
Myriam Sandler | Parenting & Play has 1,628,049 followers on Instagram (1.6M) as of Sep 7, 2026.
Myriam Sandler | Parenting & Play's engagement rate is 4.1%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Myriam Sandler | Parenting & Play average 64,362 likes and 2,441 comments.
Myriam Sandler | Parenting & Play posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Myriam Sandler | Parenting & Play's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Avg Comments
2,441
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0.21%
Myriam Sandler | Parenting & Play is registered as a creator account on Instagram and is verified.
Myriam Sandler | Parenting & Play is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,609 posts.
Yes. Myriam Sandler | Parenting & Play carries the blue verified badge on Instagram.
A sponsored post from Myriam Sandler | Parenting & Play is estimated at $23,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
