Husband. Dad. Radio Personality for 32 years turned unpaid ranch hand.
Outreach This Creator For FreeMatt McAllister is a verified Parenting brand, with 25.9K followers on Instagram. Its posts sit across parenting and lifestyle. Matt McAllister has shared 2,118 posts to date, currently around 6 posts a week. Posts average 169 likes and 16 comments, an engagement rate of 0.71%.
With 25.9K followers across 2,118 posts, Morningwolfmatt is one of the Parenting accounts tracked in the InstME index.
Against 2,913 Parenting accounts with 10K–100K followers in the InstME index, Morningwolfmatt's 0.71% engagement rate lands below the median of 1.08%.
The audience comments once per 11 likes on average, an unusually discussion-heavy audience.
Over recent weeks, Morningwolfmatt has published about 6 posts per week.
Estimated sponsored-post value
$91–$170
Based on 25.9K followers and a 0.71% engagement rate, a single sponsored post by Morningwolfmatt is worth an estimated $91–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Secondary: Lifestyle
| Metric | Morningwolfmatt | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.08% |
| Average likes | 169 | 275 |
| Average comments | 16 | 15 |
| Posts per week | 6.45 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 18, 2026
Matt McAllister is a verified parenting brand on Instagram, with 25.9K followers.
Matt McAllister posts on Instagram as @morningwolfmatt.
Matt McAllister has 25,862 followers on Instagram (25.9K) as of Sep 18, 2026.
Matt McAllister's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Matt McAllister average 169 likes and 16 comments.
Matt McAllister posts about 6 times per week on average.
Matt McAllister is registered as a business account on Instagram and is verified.
Matt McAllister is categorized as a parenting and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,118 posts.
Yes. Matt McAllister carries the blue verified badge on Instagram.
Total Posts
2,118
Avg Comments
16
Engagement
0.75%
A sponsored post from Matt McAllister is estimated at $91 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
