Followers
9.2M
Following
776
Total Posts
Engagement Rate
3.56%
Avg Likes
323,105
Avg Comments
Morgan Wallen is a verified Music brand on Instagram, tracked in the InstME index with 9.2M followers. Morgan Wallen has shared 757 posts to date, currently less than one post a week. Typical posts draw 323,105 likes and 4,844 comments, putting engagement at 3.56%.
Morganwallen is a Music account on Instagram with 9.2M followers and 757 published posts.
Compared with 1,001 other Music accounts with over 1M followers in the InstME index, Morganwallen's 3.56% engagement rate is in the top quarter (median: 1.04%).
Followers weigh in with a comment about every 67 likes, an audience that mostly engages through likes.
Video content from Morganwallen draws about 882.3K views.
Morganwallen's output runs to less than one post per week.
With 9.2M followers but only 776 accounts followed back, Morganwallen shows the ratio of a well-established account.
Estimated sponsored-post value
$110,000–$210,000
Based on 9.2M followers and a 3.56% engagement rate, a single sponsored post by Morganwallen is worth an estimated $110,000–$210,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Morganwallen | Cohort median |
|---|---|---|
| Engagement rate | 3.56% | 1.04% |
| Average likes | 323,105 | 25,754 |
| Average comments | 4,844 | 441 |
| Posts per week | 0.38 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Morgan Wallen is a verified music brand on Instagram, with 9.2M followers.
Morgan Wallen posts on Instagram as @morganwallen.
Morgan Wallen has 9,200,000 followers on Instagram (9.2M) as of Apr 9, 2026.
Morgan Wallen's engagement rate is 3.56%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Morgan Wallen average 323,105 likes and 4,844 comments.
Morgan Wallen posts less than once a week on average.
Morgan Wallen is registered as a business account on Instagram and is verified.
Morgan Wallen is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 757 posts.
Yes. Morgan Wallen carries the blue verified badge on Instagram.
757
4,844
Avg Views
882,321
Posts / Week
0.38
Growth Score
71.2 / 100
Engagement
0.95%
A sponsored post from Morgan Wallen is estimated at $110,000 to $210,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
