The Monterey Herald provides daily news coverage of Monterey County, California.
Outreach This Creator For FreeFollowers
4.1K
Following
800
Total Posts
Engagement Rate
0.88%
Avg Likes
28
Avg Comments
Monterey Herald is a Lifestyle brand based in United States. The account has built 4.1K followers on Instagram. Monterey Herald has shared 362 posts to date, currently less than one post a week. Posts average 28 likes and 8 comments, an engagement rate of 0.88%.
Montereyherald is a Lifestyle account on Instagram with 4.1K followers and 362 published posts.
Benchmarked against 1,730 Lifestyle accounts with 1K–10K followers, Montereyherald posts a 0.88% engagement rate that is in the bottom quarter (median: 6.8%).
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Montereyherald sits at less than one post per week.
Montereyherald comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$14–$27
Based on 4.1K followers and a 0.88% engagement rate, a single sponsored post by Montereyherald is worth an estimated $14–$27. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Montereyherald | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 6.8% |
| Average likes | 28 | 170 |
| Average comments | 8 | 16 |
| Posts per week | 0.7 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Montereyherald | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 3.82% |
| Average likes | 28 | 124 |
| Average comments | 8 | 11 |
| Posts per week | 0.7 | 0.22 |
Median values from 117 Lifestyle accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Monterey Herald is a lifestyle brand based in United States on Instagram, with 4.1K followers.
Monterey Herald posts on Instagram as @montereyherald.
Monterey Herald has 4,092 followers on Instagram (4.1K) as of Jul 12, 2026.
Monterey Herald's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 6.8%) for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by Monterey Herald average 28 likes and 8 comments.
Monterey Herald posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Monterey Herald's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Monterey Herald is registered as a business account on Instagram.
Monterey Herald is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 362 posts.
362
8
Posts / Week
0.7
Growth Score
17.6 / 100
ER Rank
19th
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.52%
Monterey Herald's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Monterey Herald is estimated at $14 to $27. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
