50! Years as Capitol Hill's #1 News Source. A Community-first publication. Daily online & monthly IN PRINT. Facebook @HillRag📱Twitter @HillRagDC
Outreach This Creator For FreeHill Rag is a Lifestyle brand based in United States. The account has built 12.1K followers on Instagram. To date Hill Rag has posted 1,531 times, currently around 5 posts a week. Typical posts draw 320 likes and 12 comments, putting engagement at 2.75%.
Hillrag is a Lifestyle account whose 1,531 posts have grown a following of 12.1K on Instagram.
Benchmarked against 1,602 Lifestyle accounts with 10K–100K followers, Hillrag posts a 2.75% engagement rate that is below the median of 3.25%.
Comments arrive at about one per 27 likes, a sign of a healthy amount of conversation.
Lately Hillrag has been publishing about 5 posts per week.
At 94/100 on audience quality, Hillrag carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$120–$220
Based on 12.1K followers and a 2.75% engagement rate, a single sponsored post by Hillrag is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hillrag | Cohort median |
|---|---|---|
| Engagement rate | 2.75% | 3.25% |
| Average likes | 320 | 875 |
| Average comments | 12 | 33 |
| Posts per week | 5.13 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hillrag | Cohort median |
|---|---|---|
| Engagement rate | 2.75% | 1.85% |
| Average likes | 320 | 476 |
| Average comments | 12 | 29 |
| Posts per week | 5.13 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hill Rag is a lifestyle brand based in United States on Instagram, with 12.1K followers.
Hill Rag posts on Instagram as @hillrag.
Hill Rag has 12,094 followers on Instagram (12.1K) as of Jul 9, 2026.
Hill Rag's engagement rate is 2.75%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Hill Rag average 320 likes and 12 comments.
Hill Rag posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 5% of Hill Rag's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Hill Rag is registered as a business account on Instagram.
Hill Rag is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,531 posts.
Total Posts
1,531
Avg Comments
12
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
1.47%
Hill Rag's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Hill Rag is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
