50! Years as Capitol Hill's #1 News Source. A Community-first publication. Daily online & monthly IN PRINT. Facebook @HillRag๐ฑTwitter @HillRagDC
Outreach This Creator For FreeFollowers
12.1K
Following
1.5K
Total Posts
Engagement Rate
2.75%
Avg Likes
320
Avg Comments
Hill Rag is a Lifestyle brand based in United States. The account has built 12.1K followers on Instagram. To date Hill Rag has posted 1,531 times, currently around 5 posts a week. Typical posts draw 320 likes and 12 comments, putting engagement at 2.75%.
Hillrag is a Lifestyle account whose 1,531 posts have grown a following of 12.1K on Instagram.
Benchmarked against 1,602 Lifestyle accounts with 10Kโ100K followers, Hillrag posts a 2.75% engagement rate that is below the median of 3.25%.
Comments arrive at about one per 27 likes, a sign of a healthy amount of conversation.
Lately Hillrag has been publishing about 5 posts per week.
Estimated sponsored-post value
$120โ$220
Based on 12.1K followers and a 2.75% engagement rate, a single sponsored post by Hillrag is worth an estimated $120โ$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women ยท mostly 18โ34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Hillrag | Cohort median |
|---|---|---|
| Engagement rate | 2.75% | 3.25% |
| Average likes | 320 | 875 |
| Average comments | 12 | 33 |
| Posts per week | 5.13 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hillrag | Cohort median |
|---|---|---|
| Engagement rate | 2.75% | 1.85% |
| Average likes | 320 | 476 |
| Average comments | 12 | 29 |
| Posts per week | 5.13 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hill Rag is a lifestyle brand based in United States on Instagram, with 12.1K followers.
Hill Rag posts on Instagram as @hillrag.
Hill Rag has 12,094 followers on Instagram (12.1K) as of Jul 9, 2026.
Hill Rag's engagement rate is 2.75%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10Kโ100K followers in the InstME index.
Posts by Hill Rag average 320 likes and 12 comments.
Hill Rag posts about 5 times per week on average.
Hill Rag is registered as a business account on Instagram.
Hill Rag is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,531 posts.
Hill Rag's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,531
12
Posts / Week
5.13
Growth Score
55 / 100
Follower Ratio
8.1ร
Engagement
0.17%
A sponsored post from Hill Rag is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
