Molecule | парфюмерия и косметика •70+ международных брендов •Авторские ароматы •Эксклюзивные коллекции
Outreach This Creator For FreeOn Instagram, MOLECULE is a Beauty brand based in Russia with an audience of 53.6K. To date MOLECULE has posted 4,618 times, currently less than one post a week. Engagement runs at 0.31%, or about 162 likes and 4 comments per post.
With 53.6K followers across 4,618 posts, Molecule_project is one of the Beauty accounts tracked in the InstME index.
Molecule_project records a 0.31% engagement rate, below the median of 0.57% for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 37 likes on average, a healthy amount of conversation.
Molecule_project's recent cadence works out to less than one post per week.
Molecule_project keeps its following list short (67) relative to 53.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$190–$350
Based on 53.6K followers and a 0.31% engagement rate, a single sponsored post by Molecule_project is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Russia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Molecule_project | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.57% |
| Average likes | 162 | 134 |
| Average comments | 4 | 12 |
| Posts per week | 0.94 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Molecule_project | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.82% |
| Average likes | 162 | 230 |
| Average comments | 4 | 12 |
| Posts per week | 0.94 | 0.68 |
Median values from 465 accounts in Russia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
MOLECULE is a beauty brand based in Russia on Instagram, with 53.6K followers.
MOLECULE posts on Instagram as @molecule_project.
MOLECULE has 53,566 followers on Instagram (53.6K) as of Sep 18, 2026.
MOLECULE's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by MOLECULE average 162 likes and 4 comments.
MOLECULE posts less than once a week on average.
MOLECULE is registered as a business account on Instagram.
MOLECULE is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,618 posts.
Total Posts
4,618
Avg Comments
4
65.9K
Engagement
0.09%
MOLECULE's profile places the account in Russia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from MOLECULE is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
