Mandarin Oriental, Desaru Coast is a verified Travel brand based in Malaysia. The account has built 55.6K followers on Instagram. Mandarin Oriental, Desaru Coast has shared 38 posts to date, currently around 1 post a week. Posts average 59 likes and 1 comments, an engagement rate of 0.11%.
Mo_desaru is a Travel account on Instagram with 55.6K followers and 38 published posts.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Mo_desaru's 0.11% engagement rate is in the bottom quarter (median: 1.02%).
The comment-to-like ratio works out to one comment per 79 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
Mo_desaru's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 55.6K followers but only 53 accounts followed back, Mo_desaru shows the ratio of a well-established account.
Estimated sponsored-post value
$190–$360
Based on 55.6K followers and a 0.11% engagement rate, a single sponsored post by Mo_desaru is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mo_desaru | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.02% |
| Average likes | 59 | 250 |
| Average comments | 1 | 14 |
| Posts per week | 1.32 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mo_desaru | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.52% |
| Average likes | 59 | 138 |
| Average comments | 1 | 4 |
| Posts per week | 1.32 | 0.86 |
Median values from 168 accounts in Malaysia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
Mandarin Oriental, Desaru Coast is a verified travel brand based in Malaysia on Instagram, with 55.6K followers.
Mandarin Oriental, Desaru Coast posts on Instagram as @mo_desaru.
Mandarin Oriental, Desaru Coast has 55,576 followers on Instagram (55.6K) as of Sep 15, 2026.
Mandarin Oriental, Desaru Coast's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Mandarin Oriental, Desaru Coast average 59 likes and 1 comments.
Mandarin Oriental, Desaru Coast posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Mandarin Oriental, Desaru Coast's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
38
Avg Comments
1
More women than men · mostly 25–44
Typical for Travel creators in Malaysia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
2.11%
Mandarin Oriental, Desaru Coast is registered as a business account on Instagram and is verified.
Mandarin Oriental, Desaru Coast is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 38 posts.
Mandarin Oriental, Desaru Coast's profile places the account in Malaysia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Mandarin Oriental, Desaru Coast carries the blue verified badge on Instagram.
A sponsored post from Mandarin Oriental, Desaru Coast is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
