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Reaching 534.3K followers on Instagram, Minimalism is a verified Lifestyle brand. Minimalism has shared 1,422 posts to date, currently around 1 post a week. Posts average 3,042 likes and 29 comments, an engagement rate of 0.57%.
Tracked in the InstME index, Minimalism is a Lifestyle account with 534.3K followers and a back catalogue of 1,422 posts.
Against 826 Lifestyle accounts with 100K–1M followers in the InstME index, Minimalism's 0.57% engagement rate lands in the bottom quarter (median: 2.99%).
Followers leave about one comment for every 106 likes, an audience that mostly engages through likes.
Minimalism currently publishes about one post per week.
Minimalism keeps its following list short (219) relative to 534.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,500
Based on 534.3K followers and a 0.57% engagement rate, a single sponsored post by Minimalism is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Minimalism | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 2.99% |
| Average likes | 3,042 | 7,188 |
| Average comments | 29 | 111 |
| Posts per week | 1.04 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Minimalism is a verified lifestyle brand on Instagram, with 534.3K followers.
Minimalism has 534,349 followers on Instagram (534.3K) as of Sep 10, 2026.
Minimalism's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Minimalism average 3,042 likes and 29 comments.
Minimalism posts about 1 time per week on average.
Minimalism is registered as a business account on Instagram and is verified.
Minimalism is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,422 posts.
Yes. Minimalism carries the blue verified badge on Instagram.
A sponsored post from Minimalism is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
29
Engagement
1.88%
